Childrens Services, Education, Entertainment, Master/Regional
The Razzamataz Theatre Schools franchise began in 2000 from a dream to make the performing arts accessible to children from all walks of life. By keeping classes affordable and fun, managing director and founder Denise Hutton-Gosney grew the Razzamataz brand from strength to strength.
In 2007, she made a giant leap by entering Razzamataz in BBC’s Dragons’ Den. Spectacularly securing a £50,000 investment, the business spread its wings and began to franchise throughout England, Ireland, Scotland, and Wales.
Part of the Razzamataz franchises’ success is owed to its high-profile partnerships and media features. The franchise has worked with big names like Disney, Her Majesty’s heatre, and Eurocamp. The theatre schools are often featured in local newspapers, and occasionally by major regional papers such as The Guardian, The Daily Mail, and The Scotsman. Previous students have achieved mainstream success, like Tamara Smart who has been cast in the BBC Remake Worst Witch and Disney’s 2019 Artemis Fowl.
The Razzamataz Theatre Schools franchises are magical places full of passion, potential, and soaring dreams. Classes are taught by experienced and energetic local performers licensed to teach, and the curriculum is engaging and current. Thanks to years of experience, Razzamataz has optimised every aspect of the business, allowing the brand to offer affordable classes to children from all walks of life. After all, every child deserves the opportunity to cultivate their own inner creativity and natural confidence.
A Razzamataz franchise costs a minimum of £16,995 plus VAT to get up and running. The total franchise fee is a reasonable £7,995 plus VAT and is renewable once every five years for a small administration fee.
You will need approximately £4,000 plus VAT to successfully run your first marketing campaign and bring in enough students to get the business rolling. Razzamataz requires you to have £5,000 plus VAT in liquid funds to cover start-up business costs. Those costs include insurance, teachers wages, insurance, location rental, and essentials to your day-to-day operations. You will be charged a monthly royalty fee of 10 per cent your turnover and a monthly marketing fee of 2 per cent your turnover.
Razzamataz has a clear message to all of its students, teachers, and franchisors: ‘follow your dreams!’ As a franchise owner, you will be the principle of your own school.
Classes generally take place in the mornings (for 4-6 year olds) and the afternoons/evenings for ages 6-18. Each class and curriculum is tailored to specific age groups and covers dance, drama and singing (commercial) in equal parts. Special workshops and summer school classes are offered during holidays.
As a franchisor, you will act as a principal; your role is not to teach on a regular basis but rather to manage the business side of the school. You can express your creativity by planning the curriculum and working to maintain a positive atmosphere. Your days will be spent marketing and running your school, finding experienced teachers, and managing new/current customers.
Training and support is vital to the growth of any franchise. Your franchise fee covers comprehensive training to prepare you for the opening of your school. In your initial training, you will be taught how to manage the daily operations of your school including: organizing performances, managing parents, using teachers, and hitting your personal quotas. Along with key management skill, you’ll learn how to balance your accounts, conduct successful marketing campaigns and learn to use the Razources website.
In addition, you’ll be brought up to speed with GDPR compliance, employment law, and health and safety procedures.
Startup support includes an online database for your use, your official listing on our website and corporate email address, teachers uniforms, and online support. Throughout your time as a franchise owner, you will be invited to join regular webinars, networking events, and award evenings. The head office is at your disposal as is the support team for your region.
Not at all! If working the performing arts has been a pipe dream for you, this is your chance to shine centre-stage. Your role is to manage the school in all aspects, so previous business or management experience will serve you well. As principal, you are not required or encouraged to teach. If you have the necessary experience, you can do so on an irregular basis (for example, if one of your teachers falls ill suddenly and you do not have a replacement teacher).
The only requirement to run a successful Razzamataz franchise is a business-oriented mind, enthusiasm for the performing arts, and a commitment to be well-organized.
The Razzamataz franchise network is almost 50 schools strong and there are often opportunities to purchase an existing school. You can find an updated list of franchises on the official Razzamataz website. Young entrepreneurs in particular, find buying an existing franchise to be a safer opportunity that supplements their minimal business experience.
Razzamataz has become a household name in England, Scotland, Ireland and Wales. Thanks to regular publicity and news coverage, the school as a brand is well known. Strategic partnerships have grown the brand even further and given Razzamataz theatre schools an extra advantage over the competition. The franchise model has been repeated successfully over 40 times, proving without a doubt that the training and support provided will help you succeed.
Unlike most franchises, Razzamataz offers meetups called “Discovery Dens” for interested people. You will have the chance to meet the team and ask existing franchisees questions about their business. To find out more information fill in the enquiry form found on this page.
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