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Merry Maids

One of the largest home cleaning networks in the world, Merry Maids cleans over 300,000 homes worldwide
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Minimum Investment

£5,999 - £ 19,995

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Business Type


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Funding Support


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Total Investment


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Franchise Fees


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Expected Revenue After 2 Years


In Brief

Initial investment is low, with support offered for arranging finance of up to 70%. With one year’s worth of cleaning products, the comprehensive franchise package includes training, marketing, business planning and all tools and equipment required. Achieve regular recurring revenue - strong brand awareness develops a base of long-term customers with a high repeat purchase rate.

About Merry Maids

As one of the largest home cleaning networks in the world, Merry Maids cleans over 300,000 homes worldwide. The company’s services are provided in the UK, the US, Canada, Hong Kong, Japan, South, Korea, Malaysia, and the Philippines. Merry Maids was established in the United States in 1979 and became part of the ServiceMaster family of brands in 1988.

Key facts and figures:

• 60 years of franchising experience offers a long history of growth and success that franchisees can be part of
• 70 per cent is the amount of financing that most major banks are prepared to lend against a franchise
• 39 years is how long Merry Maids has been established as a leading domestic cleaning franchise
• 56 territories are currently operated by franchisees
• 1990 is when Merry Maids opened for business in the UK. Since then the company has been providing domestic cleaning services to homes through franchised businesses
• Merry Maids is a full member of the British Franchise Association


How does the Merry Maids franchise model work?

Franchises are independently owned and operated and follow the proven business model of Merry Maids.

The company prides itself on offering a professional domestic cleaning service tailored to every customer’s individual requirements. Merry Maids franchisees are able to do this by visiting every prospective customer in their own home to provide a no-obligation quotation.

The ‘Merry Maids way’ is a methodical take on domestic cleaning, using the brand’s own specially formulated products, which is what customers have come to know and depend upon.


What locations or territories are Merry Maids looking to operate in?

The business has new and resale territories available throughout the UK. Merry Maids works with new franchisees to design their preferred areas, defined by the number of residential properties rather than area size. This gives each franchisee the same opportunity for success in their assigned territory.


Why is Merry Maids a good investment?


The estimated value of the UK cleaning market is £4.7 billion, a figure that’s set to grow further over the coming years and decades. Consumers are spending more than ever on lifestyle services due to busier lives and cleaning is one of the few everyday necessities that is outsourced on a regular basis.

Employing the services of Merry Maids gives the customer peace of mind, so they can relax and enjoy their free time, and Merry Maids is a trusted, reliable brand of domestic cleaning that is often referred by word of mouth.

Where in the UK is the Merry Maids franchise based?

Merry Maids’ franchise support centre is in Wigston, Leicester.


What support and training do Merry Maids franchisees receive?

In terms of initial training, the Merry Maids training academy is a comprehensive three-week-long training programme that’s been devised to give new recruits the confidence to start their own franchise business.

Two weeks of training takes place at the company’s franchise support centre, while a further week is spent shadowing an established franchisee, so that new investors can see first hand exactly what is required to become a successful Merry Maids franchisee.

Some of the subjects covered in training include daily operations; sales and marketing; PR and business planning; customer service and human resources; health and safety; GDPR; and employment law and recruitment issues.

Merry Maids training does not cease on completion of the academy programme, however, as ongoing training is provided throughout the length of the franchise agreement. The company often runs workshops, webinars and one to one training courses if required, either on-site or at its franchise support centre.

One of the reasons many people become franchisees is because of the support provided by the franchisor. The Merry Maids franchise offering is no exception, as its highly skilled and experienced team are always on hand to provide the support needed at all stages of a franchisee’s business journey. Support is given via phone, email, WhatsApp and on a one-to-one basis during regular marketing and operational visits.

One of the best sources of support is the existing franchisee network. Many Merry Maids franchisees have been with the company for a number of years and have a wealth of experience in the industry. All new franchisees are introduced to the existing network post academy and will be invited to regional networking meetings in order to build strong working relationships.


What are the Merry Maids franchise terms of agreement and renewal?

The initial franchise agreement lasts for five years, which can be renewed after this time for a further fixed term.


How in demand are cleaning services right now?

Demand for regular home cleaners has grown by more than 25 per cent in the past five years, according to a 2017 report by insurance specialist esure. While the UK has experienced recession and periods of economic uncertainty in recent years, demand for domestic cleaners remains buoyant.

Cleaning is one of the most common outsourced services, with market research showing a constant upwards growth in the sector. Software business Get Jobber is one of many companies that have concluded that when it comes to the cleaning industry, one thing is clear: cleaning is no longer an out of reach service for many homeowners. The growth of the domestic cleaning franchise industry has been fuelled by the growing number of men and women who want and need flexible or part-time work and quality cleaning is a real need more than a want.


How can I get started on setting up my own Merry Maids business?

Complete the enquiry form on this page and a Merry Maids franchise team member will be in touch to answer any questions you may have about the franchise.

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Send a free enquiry to Merry Maids for further information!

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Enquire Now

Send a free enquiry to Merry Maids for further information!

Optional Information
By clicking you agree to be contacted by your selected franchise. For further details click here

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