Favorite is the chicken quick service restaurant franchise with an impressive past, present and future
It’s hard to think back to a time when fried chicken wasn’t the large and established part of the British quick service restaurant market it is today. However, since its introduction into the UK in the early 1970s the founders and team at Favorite have been working in this specialised sector and not only witnessed, but been a major part of the expansion that has taken place.
It was in the mid-1980s when Favorite identified that only multinational companies based in the USA were offering franchise opportunities in the fried chicken sector of the British fast food industry. So it set out with a plan to open a chain of professionally run fried chicken restaurants offering at least equal quality of food and service as the brand leader, but at a fraction of the set-up cost. Favorite opened its first seven stores in the summer of 1986 and is now proud to be one of the largest UK-owned chicken franchise chains.
### Competitive ###
Over the last 28 years Favorite has demonstrated its success by providing a product menu and operational system to match and exceed any other, while offering it at a far more competitive cost to franchisees. Ethical franchising is key and Favorite is currently the only chicken quick service restaurant to be a full member of the British Franchise Association. The company is bound by the bfa’s code of conduct and also complies with the European code of ethics on franchising.
Many years of experience and knowledge have gone into developing the Favorite menu and the ingredients and products that create it - the company is dedicated to providing customers with quality and value. As such, Favorite stores aim to appeal to all ages and types of consumer and always look to promote themselves in their local community.
As a Favorite franchisee, you will need to be committed to delivering the quality products and service customers expect. Favorite has a team of staff dedicated to working with you and their systems have been developed to be as simple as possible, while complying fully with legislation across food safety and all other areas of store operation.
In addition, full training and ongoing support is provided from Favorite’s field service and franchise support teams.
That said, as a Favorite franchisee, like everything worthwhile, you will need effort and determination to succeed. However, success comes more easily with the support of an established formula behind you.
### Partnerships ###
Simon Woodley, director at Favorite, explains some of the thinking that is central to the company: “At Favorite we have always looked to the long term and to establish partnerships that work for everyone attached to Favorite. To sum this up, we introduced the phrase ‘We are Favorite’, meaning all of us, including the franchisor, the franchisee, your staff and Favorite suppliers and distribution, working with each other to give our customers the great taste, service and value they expect and that we should all be proud of.
“Favorite is continually moving with the times, but still determined to continue with those good old fashioned principles of service and value for money, serving what our customers have come to know as Britain’s tastiest chicken.”