Little Dessert Shop is a dessert-based restaurant, providing baked and other sweet items
Food & Drink, Take-away, Retail
Little Dessert Shop was established in 2014, as a premium dessert café, focusing solely on providing a variety of sweet goods. The brand’s concept is focused on providing a stylish, friendly and vibrant environment, creating an atmosphere of extravagance and indulgence.
As well as providing in-store dining space where customers can enjoy freshly prepared gelato, crepes, waffles, cakes and more, some of their franchises also offer delivery options, expanding their reach over a wider area.
With continually changing menus, a “make your own” option and limited edition creations, Little Dessert Shop has created a successful business model that stands out from other dessert-based chains, and provides an attractive business opportunity for interested franchise owners.
The head offices for Little Dessert Shop are located in Wolverhampton.
Little Dessert Shop offers franchisees a range of different options to start a business with the brand, including a kiosk, café and restaurant package. All franchisees must pay £12,995 to cover the cost of the franchise fee, training and initial property fees. In addition to this, each franchise package will vary in cost, due to the differences in shop/site construction costs, and the investment required for equipment.
The kiosk package is the lowest price option, requiring an investment of approximately £87,995 in total. A café package offers a larger store space, and requires a total investment of £126,995, while to start a restaurant, franchise owners can expect to invest approximately £155,995 in total.
In addition to the initial investment costs, franchise owners are also required to pay ongoing fees, which include a monthly management fee of 5 per cent and a 1 per cent marketing fee. Both are based on gross turnover.
Territories are available across the UK. For information about current franchise opportunities, contact the brand directly. Franchisees may open more than one store, after demonstrating a consistent level of growth with an initial outlet.
Potential franchise owners may be able to get financial support from most major high street banks and lenders for some or all of the investment amount required. Little Dessert Shop also has partnerships with lenders, and may be able to support franchise owners in developing a business plan to apply for funding support.
While it is not essential to have previous experience in the food industry before starting a franchise with Little Dessert Shop, it will be helpful if you are intending to open a café or restaurant franchise with the brand, as the ability to demonstrate good management abilities in this sector will be essential. Full training is provided to ensure owners can successful manage and run the franchise , but a good sense of business acumen, regardless of experience or background, is essential.
All franchisees should also have a strong passion for desserts, with the ability to share their enthusiasm for this with their customers.
Little Dessert Shop provides all of its franchisees with complete training and support to develop and run their franchise successfully, regardless of individual experience level, or the franchise package chosen. As all of the brand’s desserts are manufactured by specialist providers, franchisees do not need to worry about sourcing ingredients or cooking, and can focus instead on ensuring that customers have the best possible experience.
The Little Dessert Shop franchise package includes support from the outset of the franchise agreement, including assistance with developing a business plan, and guidance with applying for funding if required.
Franchisees will have complete rights to the brand’s trademark and licenses, and an exclusive territory for the five-year term of the agreement.
Once you are ready to get started, Little Dessert Shop can help with establishing a site, including designing and installing the appropriate shop fittings in accordance with their branding, with guidance from their in-house design team. Franchisees are also supported with marketing and promotional materials, which include promotion through their own company website and a tailored launch for new franchise businesses, as well as promotional collateral for franchise owners to use and distribute in their local area.
Little Dessert Shop’s franchise training package covers extensive help and support, which includes operational advice and menu development, as well as marketing advice, tailored to your specific territory. Owners and their store staff are also provided with onsite induction training, to help you familiarise with all aspects of running the business, and have the opportunity to take on refresher training courses to continue professional development.
The UK’s baked goods and desserts market is a thriving sector, valued at over £3.5bn, and continuing to grow. While there is an overall growing awareness of healthy eating, consumers also recognise and enjoy the importance of occasional indulgences, and the appeal of premium dessert options makes Little Dessert Shop an enticing choice. For franchise owners with a passion for sweet treats, the brand offers an exciting opportunity to enter the market.
To find out more about starting a franchise with Little Dessert Shop, you can contact the brand directly by completing the enquiry form on this page. You may then be invited
to attend a discovery day to find out more about the brand and answer any questions you may have about the franchise options. You may then be able to take the process further, reviewing financial information and attending an applicant interview, before a final decision is made.
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