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The Group Behind 3 Of The Best Known Restaurant Franchises

The Group Behind 3 Of The Best Known Restaurant Franchises

Partner with the Casual Dining Group, the restaurateur behind Bella Italia, Las Iguanas and Café Rouge

The Casual Dining Group is one of the largest restaurant groups in the UK, employing a team of over 7,700 people in both branded and one-off concepts across high streets, leisure parks and within concessions environments.

Spanning almost 300 restaurants across its portfolio, the company’s brands are now finding new homes around the globe. Under franchise agreements, the Casual Dining Group will be expanding its footprint to bring its award winning designs, food and service to new markets.

Expanding horizons

The company’s franchise partners in the Middle East, South Africa, Asia and Europe are working with the Casual Dining Group to open upwards of 15 new restaurants during the next 12 months. It’s now selectively looking for new relationships to expand the company’s horizons.

The Casual Dining Group’s key strengths are the breadth of its portfolio and the support it offers to partners.

Whether it be the timeless French charm of Britain’s best loved all-day French bistro, the family oriented Italian warmth of Bella Italia or cocktails and Latin American tapas in Las Iguanas, the Casual Dining Group’s dedicated franchise team are there to ensure your franchised business operates successfully - from a customer perspective as well as a financial one.

The company’s systems and procedures are its recipe to success, while the Casual Dining Group’s franchise model gives you the same robust set of safeguards and support that has made its brands among the best in the UK.

 

Las Iguanas in focus

Home to the flavours of Mexico, Brazil and beyond, Las Iguanas is famous for its authentic and fresh South American dishes and range of premium cocktails. The vibrant brand started in the UK in 1991 and has grown to over 55 sites - all with an ever loyal army of amigos.

The design draws on the colour palette of the tropics and attracts a wide range of customers, though its core demographic is 25-35, with a slight female bias.

 

Selection process

The Casual Dining Group’s franchise selection process is simple, but it always seeks those in well capitalised businesses with the willingness and capital to invest for periods of threefive years.

The company looks for partners who share its values and prefer those with relevant casual dining experience.

The restaurants are challenging, yet rewarding to run and offer lucrative financial returns on investment. As a minimum, the Casual Dining Group expects partners to sign up to a commitment of five restaurants or more. In return, it offers a full support network to guide you along the way.

 

Support package

 

  • Site selection and guidance.
  • Full technical manuals for the design and build process.
  • Menu supply, localisation and supply chain assistance.
  • State of the art online operations portals.
  • Full pre and post opening support with Casual
  • Dining Group’s team on-site and in its own estate of training sites.
  • Ongoing reviews covering standards, marketing and food and health and safety.

 

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