“Our brand delivers real value and is more affordable than other options”

Little Caesars, the fastest growing carry-out pizza chain in the US is expanding internationally

Little Caesars Pizza, the fastest-growing pizza chain in America, continues rapidly to expand its brand worldwide, providing an opportunity for independence in a franchise system. Pizza is one of the world’s favourite foods, and Little Caesars represents high-quality products with great taste. In addition, Little Caesars offers strong brand awareness, with one of the most recognised and appealing characters in the country, Little Caesar himself.

Focusing on value, quality and convenience has helped solidify Little Caesars as one of the most successful, recognisable brands in the United States for more than 55 years. That has also positioned Little Caesars for greater global growth.

“Our brand delivers real value and is more affordable than other options,” says Little Caesars’ vice president international, Jim Hartenstein. “We expect our pizza to become an attractive alternative to other fast food options in international markets and for Little Caesars to become a destination location in the areas in which we operate.”

Little Caesars Pizza, known for its HOT-N-READY® pizza and famed Crazy Bread®, is the largest carryout-only pizza chain in the world with locations in all 50 states as well as 18 countries and territories worldwide. Named “Best Value in America” for the eighth year in a row, Little Caesars’ products are made with quality ingredients, a blend of mozzarella and Muenster cheese, dough made fresh daily in every store and sauce made from farm fresh crushed tomatoes.

JOIN THE FAMILY

Little Caesars is seeking qualified individuals or partnerships to build and operate multiple stores in key markets. Opening a Little Caesars franchise requires a strong personal commitment and active involvement in restaurant operations. Franchisee approval is based on a number of factors, while specific requirements will vary from market to market.

A BRIGHT FUTURE

Little Caesars is the fastest-growing pizza chain in the U.S. New market expansion and continued development within existing markets will continue to be drivers of Little Caesars’ global strategy. Little Caesars international franchisees are multi-unit developers, with most franchisees developing the full market or territories in which they operate. Only multi-unit franchise development opportunities are available in international markets at this time.

BRAND POWER

Value

Little Caesars Pizza is recognised among the value leaders in the foodservice industry. The company prides itself on its winning concept and its products that uniquely meet customers’ needs while creating a strong value proposition.

Quality

Little Caesars’ products are made with quality ingredients, a blend of mozzarella and Muenster cheese, dough made daily in every store and sauce made from vine-ripened crushed tomatoes. Strong brand recognition The Little Caesar character is loved throughout the world. His whimsical personality evokes thoughts of family fun and good times with friends.

A RECIPE FOR SUCCESS

Legacy of innovation Little Caesars has a long history of innovation including pioneering a two-for-one pizza deal, introducing the revolutionary HOT-N-READY concept, inventing a conveyor oven specially designed to bake pizza, and creating unique products like Crazy Bread®. Little Caesars was also the first national chain in the U.S. to introduce Detroit-style deep dish pizza.

RESEARCH & DEVELOPMENT

The Little Caesars’ team researches global industry trends to enable them to provide customers with the best products available. From product specifications to packaging and innovative creations, the Little Caesars’ Research & Development team is a testament to the company’s dedication to always stay ahead of industry trends.

TRAINING AND SUPPORT

In addition to a strong U.S.-based corporate team, Little Caesars has regional teams who provide local support to marketing, operations, training and supply chain functions. The support provided includes grand opening, local advertising programmes and promotions, point of purchase materials, and more. The supply chain team will assist you in identifying efficient suppliers who can consistently deliver high-quality products to your stores. The company works with its franchisees to optimise costs and identify suitable local suppliers and sources for ingredients as your menu evolves.

Little Caesars provides a comprehensive training program that consists of both classroom education and on-the-job learning. The curriculum includes product preparation, marketing, finance, cash management, multi-store supervision, customer service, loss prevention and real estate, among other topics.

WANT A PIECE OF THE PIZZA PIE?

To be considered, qualified individuals or partnerships will typically have the following:

• Demonstrated enthusiasm, drive and passion, and a proven record of success in the restaurant/ retail industry.
• Comprehensive understanding of the local culture, real estate and trade area in the territory to be developed.
• Dedicated, locally based, full-time support staff.
• Sufficient liquid assets and capital to support an aggressive store development schedule while sustaining a strong advertising programme.
• Multi-unit restaurant/retail management experience as owner and/or operator.
• Ability to commit to an aggressive store development schedule.

QUESTIONS?

Michael Therrian
Director of International Development
Michael.Therrian@LCEcorp.com