A Franchise Built For Success

Posted: 01 Dec 2017
Estimated Read Time: in 16 minutes

The Kitchen Depot’s tried and trusted branding and supply formula equals a powerful franchising opportunity

A Franchise Built For Success

The Kitchen Depot’s aim is to become the best independent kitchen retailer in the UK and it’s looking to recruit ambitious franchisees to help the company achieve its aim. Two generations of family values have made The Kitchen Depot what it is today - a business with a reputation for honesty, integrity and courtesy.

Growing network

As a franchisee, you’ll be part of a growing network of like-minded people who want every customer to be satisfied with the service, quality and experience of having a kitchen supplied and installed by The Kitchen Depot.

Mark McCay, Managing Director of The Kitchen Depot, says: “Our company culture sets us apart from every other kitchen company. What we have is unique and we want to share this with you.

“We will put you through rigorous training and business development. Plus, we’ll show you how we have grown from a small family firm to where we are today through hard work, commitment and learning from our mistakes.

“Our UK factories are geared up to supply every kitchen complete and on time, while strict quality control measures are in place - from manufacture through to final delivery directly to your customer’s door.”

Unique selling proposition

According to The Kitchen Depot, what sets it apart from its competitors is the belief that real value is about more than simply a low price.

Mark explains: “It’s about the quality of our products, the expertise and professionalism of our people and about staying loyal to our underpinning family values.

“We also keep a close eye on the marketplace to make sure we remain highly competitive, so that we always offer exceptional quality and outstanding service in everything we do.

The Kitchen Depot’s aim is to become the best independent kitchen retailer in the UK and it’s looking to recruit ambitious franchisees to help the company achieve its aim.

Two generations of family values have made The Kitchen Depot what it is today - a business with a reputation for honesty, integrity and courtesy.

Growing network

As a franchisee, you’ll be part of a growing network of like-minded people who want every customer to be satisfied with the service, quality and experience of having a kitchen supplied and installed by The Kitchen Depot.

Mark McCay, Managing Director of The Kitchen Depot, says: “Our company culture sets us apart from every other kitchen company. What we have is unique and we want to share this with you.

“We will put you through rigorous training and business development. Plus, we’ll show you how we have grown from a small family firm to where we are today through hard work, commitment and learning from our mistakes.

“Our UK factories are geared up to supply every kitchen complete and on time, while strict quality control measures are in place - from manufacture through to final delivery directly to your customer’s door.”

Unique selling proposition

According to The Kitchen Depot, what sets it apart from its competitors is the belief that real value is about more than simply a low price.

Mark explains: “It’s about the quality of our products, the expertise and professionalism of our people and about staying loyal to our underpinning family values.

“We also keep a close eye on the marketplace to make sure we remain highly competitive, so that we always offer exceptional quality and outstanding service in everything we do.

“Consequently, we believe we provide real value that simply cannot be beaten.”

Mark adds: “We know from our own research that this is what makes our customers recommend us time and time again.”

As a leading manufacturer, The Kitchen Depot is able to stabilise and control its own costs, therefore offering a higher specification of product as standard, alongside providing a reliable supply chain.

While combining the best attributes of the global market leaders, The Kitchen Depot is proud to incorporate Italian design and German engineering into its products.

Furthermore, using the latest technologies, the company’s team of highly skilled machinists ensure high standards of quality assurance are upheld.

From its founding store in Telford, the company has opened nine stores nationwide, including franchised outlets in East Kilbride, Dumbarton, Falkirk, Kirkcaldy, Hemel Hempstead, Shrewsbury and Wolverhampton. Each individual franchise enjoys exclusivity to the local areas.

It has three manufacturing bases - one in Telford, Shropshire and a further two in Glasgow, Lanarkshire.

Franchise package

What does a franchisee get for their investment? A comprehensive package that includes:

  • A proven formula. You’re five times more likely to succeed using The Kitchen Depot franchise formula compared with a new start-up business.
  • Product development. The company regularly invests in production, which maintains its place at the forefront of productivity.
  • Brand investment. Investment in the region of just over £500,000 is made on both direct and indirect brand support.
  • Comprehensive showroom set-up. Full retail site selection and showroom fit-out service included.
  • Comprehensive training. The programme covers key areas such as product knowledge, CAD design, kitchen planning, business systems, order processing, accounts and finance, marketing and PR, presentation skills, sales and negotiating, customer services and after-sales procedures.
  • An extensive training manual.
  • Pre-launch marketing. The company’s proven brand strategy has been developed over many years. While franchisees are completing their training programmes, The Kitchen Depot will be targeting their core market to ensure they hit the ground running on launch day.
  • Ongoing support. For the first six months, franchisees receive weekly visits from The Kitchen Depot’s Business Support Manager.
    • “The success of The Kitchen Depot is not only measured by our marketing and the quality of our product, but also by the quality and commitment of our entire team,” Mark says. “Every member of our staff is fully committed to delivering the best service he or she can offer. “Our philosophy of ‘go the extra mile’ is part of the DNA we talk about. ‘People Make The Kitchen Depot’ is a banner that could be proudly displayed above the door of our showrooms. “Our people have a relentless appetite to please the customer at all costs and a desire to do exactly what we say we will do.”

      Recruitment process

      The Kitchen Depot’s recruitment process includes an initial meeting with the franchisor, at which the company’s philosophy and vision for the future will be presented, as will set-up costs and potential financial returns. Investments start from as little as £64,000.

      This is followed by a second meeting, where company set-up, financing the business and potential showroom sites will be discussed.

      “We want more and more people to share in our success and for you to become a part of it,” Mark says.

      “Your drive and enthusiasm combined with our tried and trusted branding and supply formula equals a powerful franchising opportunity.”

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