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A boutique fitness brand sets its sights on going global

A boutique fitness brand sets its sights on going global

Digme Fitness is offering up its business model to potential franchisees across the world

Since opening its doors in 2016, the boutique fitness studio has welcomed over 70,000 fitness enthusiasts and now has thriving branches in Richmond, Moorgate, Blackfriars, Rathbone Square, Oxford and Ealing.

With the UK fitness industry worth in excess of £5 billion and 15 per cent of the UK market currently made up of franchised businesses, it was inevitable that Digme Fitness would launch a franchise model for its business.

Geoff Bamber, CEO of Digme says, “This is a significant milestone in our growth ambition and we’re looking for great individuals in the right locations around the UK and the rest of the world to share in our success to help widen the reach of Digme.

“Not only can we offer somebody the chance to own a high yielding business, but our franchisees will attract new customers and join in our mission to change lives by bringing the joy of exercise to the world.”

The new model will give franchisees access to three of the most popular types of group exercises: spinning, HIIT and yoga.

The franchise also claims that the first-class facilities of its studios, market-leading technology and infrastructure combined with its premium training setup for staff and instructors will act as a deterrent to new entrants, protecting the business.

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