activ Digital Marketing opens new franchisee location in Basingstoke

The franchise has announced marketing professional, Lou Eddy, has invested in opening a Basingstoke location

activ Digital Marketing has expanded its franchised location, with a new opening in Basingstoke.

New franchisee, Lou Eddy, already operates a marketing business, but has made the decision to rebrand to ‘activ Marketing by Lou Eddy’.

Strategy is to build upon Eddy’s existing and emerging client base using the brand’s established reputation.

The franchise agreement is the first under the marketing agency’s ‘Consultant-led’ package, which launched earlier this year as part of an location led expansion strategy.

activ Digital Marketing has been franchising across UK and Ireland since 2008.

“Partnering with a leading industry name like activ Digital Marketing Franchise means I can offer even greater value to my clients,” said Lou Eddy.

Katie Bullon, owner and managing director at activ also commented: “Lou is a strategic asset to our network – I’m thrilled to welcome our first ‘Consultant-led’ franchisee, and further expanding the activ marketing brand to Basingstoke, in addition to our existing territories across the UK.

“Lou aligns perfectly with our client-focused values and is committed to delivering outstanding results via our model.”