Auditel appoints new managing director

Chris Aston named MD, while Chris Allison becomes executive chairman

Chris Aston is the new managing director of Auditel, with Chris Allison becoming executive chairman of the procurement franchise.

Chris Aston joined Auditel as marketing director in 2018 and has more than 25 years’ experience in the franchise and procurement industries.

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Chris Allison says: “We’ve built an amazing business over the last 25 years and we’re on the cusp of an exciting new era. Strategic procurement is our core discipline, but with the rise of technology, digital disrupters and the fourth industrial revolution we see a huge opportunity. In order to leverage that, Chris Aston will take on the role of managing director, while I focus on the development of these new markets, specifically digital procurement.

“This progression is designed to secure not only the individual businesses of our 100-plus consultants, but the thousands of businesses we support every day. As a network, we provide vital leadership in these uncertain times, so that companies are able to make good decisions that are aligned to their operational strategies.

“On a personal note, I’m incredibly excited for the future. I’ve always enjoyed innovation and developing a business to ensure ongoing viability and success. I’m looking forward to channelling my passion for the brand in a new capacity.”

Chris Aston described his appointment as Auditel managing director as “a massive honour”, adding: “I intend to drive Auditel forwards as the market leader and take the business to new heights.

“We have a huge opportunity in front of us to create something really impressive. We have an amazing network of franchisees who are the life and soul of the organisation and I want to help them realise their potential. The innovation we bring to our model as we adapt and grow into new markets will set us apart as the number one name in strategic procurement.”

Picture shows Chris Allison (left) and Chris Aston.