ChipsAway has generated an unprecedented level of demand for its UK-wide network of franchise partners, as a result of a major investment in national marketing activity.
In the past three months alone not only has ChipsAway delivered over £10 million worth of repair leads for its network, a figure that’s up almost 300 per cent compared to before its TV campaign began, but has also seen website traffic increase by 17.3 per cent compared to the same period last year.
EXCEPTIONAL
“It has been an exceptional summer for ChipsAway and we intend to carry the trend onwards and upwards,” Lidia Benvie-Ferreiros, group marketing manager, says.
“We understand how important it is to be visible and engaged with our online audience and accordingly have developed an integrated marketing campaign concentrating on search engine optimisation, social media, pay per click and TV advertising, which is proving extremely successful, with repair enquiries at an all-time high.”
ChipsAway franchise partners provide high quality on-the-spot repairs to minor damage such as paintwork scratches, bumper scuffs and kerbed alloy wheels.
