Blossom business model blooming

In just two months over 100 potential franchisees have approached Blossom

Blossom Home Care is known for providing premium care and word has clearly spread as in just two months of 2022 over 100 potential franchisees have approached it looking to start a business.

With the franchise set the open new offices in the South and South East, many see now as the perfect time to partner with Blossom. John Leggot, co-founder of Blossom’s northern network, sees another factor also driving demand.

He said: “People have realised our business is COVID-proof and recession-proof. They’re getting really excited about the brand and want to be part of it. They love that we pay and appreciate our carers much more. Our 50-minute visits mean carers actually get time to care and to build relationships and we allow franchisees to carry on with their previous businesses if they wish.”

John sees the failings of the current system as another driving factor. “And others are turning to us because they tried to find suitable, decent, premium care for their own loved ones and couldn’t find anything like Blossom offers. That’s what happened with one of our newest franchisees. Her mother died without getting the care she deserved, so she became a Blossom franchisee as a way of helping others and investing her inheritance at the same time,” explained John.