Australia’s fastest-growing fitness franchise is accelerating the growth of its UK network with two new franchises in London
Based in Hackney and South West London, the BFT franchisees will launch their first studios in the autumn with further locations to follow over the next few years.
Following the success of BFT Battersea and Leicester, the company continues to expand in the UK and aims to have 150 state-of-the-art fitness studios open in the next three years.
BFT’s mission of spreading its results-driven progressive group training to the world, with a target of 1,000 studios globally, is rapidly becoming a reality.
As a brand, BFT attracts ambitious entrepreneurs, often with previous experience in the fitness industry. The new franchisee based in Hackney is no exception.
Co-owned by three certified personal trainers - Emile Kerim, Frankie Nieto and David Irvine – the trio will launch their first state-of-the-art fitness studio in the autumn.
Bringing their combined 50 years of experience to their new venture, the three managers will run the studio themselves with the support of a team of accredited coaches, delivering high-intensity group strength and conditioning fitness programmes to their local community.
Hackney will be the first of three studios they plan to open within the next five years across London.
Emile says: “BFT is a fresh, exciting and innovative brand and we all jumped at the opportunity to open the third studio in the UK.
“We are all so passionate about our new franchise and can’t wait to get started on our journey together. With our previous experience of working collectively for another global fitness brand, we know we can build a successful business as we share the same drive, commitment, and work ethic.
“We believe BFT offers unique and scientifically proven training techniques, so people feel inspired and get the results they desire – it is much more than just a workout!
“Our aim is to give every one of our members a personal experience relevant to their own body, their level of fitness, limitations and flexibility, all in a community environment that builds lasting friendships and networks.”
Continuing to bring franchisees to the network, BFT has also welcomed Rosie Bogle who has identified South West London as an ideal location for her first studio in the autumn.
With a strong background in sports marketing, Rosie’s valuable experience in the commercial world will be a real asset to running her own fitness franchise.
Rosie explains: “BFT is the perfect fit for me both professionally and personally. Fitness has always been a huge passion of mine, and I have seen first-hand how it can benefit you both physically and mentally.
“To have the opportunity to use my existing skillset of working with global brands, such as Unilever, and helping influencers to grow their audiences, will put me in good stead to manage my own franchise business.
“BFT is delivering a solution in the marketplace that is not only different, but in huge demand. We will be delivering a workout which is more than just scattered programming and results that also creates welcoming, inclusive, motivating and safe spaces for my local community.
“I’m just about to go off to BFT’s head office in Australia for a week of bootcamp training, and I can’t wait!”
BFT offers workouts based on science-backed programmes previously reserved for elite athletes - now made accessible for all, regardless of their fitness level.
The sessions are delivered through progressive 50-minute functional strength, cardio, and conditioning-based classes across 13 different programmes.
The custom-made technology used in the studio includes a bespoke heart rate monitor system – ‘BFT³’ – which allows members to track their progress and compare their performance to previous sessions, ensuring they are getting optimum results from each class.
Cameron Falloon, BFT’s founder, says: “The UK fitness market is pumping, and with our strong and solid business foundations proven with over 240+ studios open and 55,000+ members worldwide, we are ready to bring our world-class training programmes, practices, and education to every major town and city across the UK.
“With more people aspiring to a healthier and more active lifestyle, we believe now is the perfect time to expand our network and make professional training accessible to the everyday person!
“We are delighted to announce two new franchisees in London and to build on the locations of Leicester and Battersea, both of which are seeing fantastic growth and interest since launching.”
