Care company has a new look, but the same mission

Home Instead reveals a brand update, as it continues to lead the way in home care

This year has seen the launch of a new brand identity for Home Instead UK, the country’s number one home care franchise opportunity, as it continues to expand its franchise network.

The brand update, which is being rolled out across Home Instead’s global franchise network, sees the term ‘senior care’ removed from the company name. This is to position the brand as being more inclusive and reflect the changing way people talk about older adults.

Keeping the tagline ‘To us, it’s personal’, Home Instead’s shortened name will highlight that it doesn’t matter where clients or their loved ones are in their care journey, as there is support available.

Since being established in the UK in 2005, Home Instead UK’s franchise network has grown enormously, now with over 226 franchise offices across the country. Collectively, they deliver over six million hours of quality care to over 21,000 clients.

Martin Jones, CEO of Home Instead UK, says: “We’ve had 16 successful years of franchising and we couldn’t be prouder of the network we have built in that time. This new brand identity is about moving into the future.

“Each one of our franchise offices plays a key part in its local community by helping elderly people stay at home and receive the care they need. We’re excited for this to continue and our new brand identity is a reflection of that.”

Celebrating success

Home Instead’s franchise network is successful because everyone shares the same ethos: a belief in changing the face of ageing and improving the lives of our older generation.

With an ageing population, home care will always be in demand. The pandemic has highlighted the safety and health benefits of seniors being cared for in their own homes, increasing the demand for home care.

The company’s success in care is mirrored in its success in franchising. As well as being ranked as the number one home care company in the homecare.co.uk awards, it’s also the British Franchise Association HSBC Gold Franchisor of the Year.

Transforming lives

Home Instead is a management franchise, so no care experience is necessary. But if you’re caring and passionate and have the skills to be an effective leader, you can embrace its exceptional business model and make a difference.

The company is continuing to host virtual discovery days for potential franchisees. There are territories available across the UK and a small number of resale opportunities. Resales offer the chance to purchase an already successful and established franchise.