Fireaway opens in Walsall

The UK’s fastest-growing pizza takeaway chain has opened its doors to its 100th branch

This milestone store opened in Walsall on 25 January and to celebrate the grand opening, the first 100 pizzas were free. After that, all pizzas were £5 for the rest of the day.

Fireaway has enjoyed spectacular growth since launching in London in 2016. In 2021 it won the Rising Star Pizza Chain of the Year accolade at the PAPA Awards. Its phenomenal success story is based on attention to detail combined with a desire to be different.

Founder Mario Aleppo set out to create an unrivalled pizza experience by going to Italy and meeting farmers who now send him their choicest peeled tomatoes directly from Naples. He then negotiated with mills in northern Italy who prepare the flour to his own specifications. These are brought together on a daily basis to ensure freshness and baked for no more than three minutes at 400 degrees.

Fireaway’s mouth-watering menu provides pizza lovers with a choice of four bases, four kinds of cheese, four meats and 20 toppings, all available for the same price. Among them is the Nutella pizza, which is unique to Fireaway. Mario said: “We like to innovate and have also introduced the full range of gluten-free and vegan options to ensure there is something for everyone.”

The new branches are open from 12.00 pm to 11.00 pm, seven days a week and are partnered with Deliveroo, Just Eat and Uber Eats.