Healthy food-to-go and dine-in brand opens first flagship UK store in London

Choppaluna says further growth and franchise recruitment will come during the next 12 months

Healthy food-to-go and dine-in brand Choppaluna has launched its first UK restaurant in Bloomsbury, London.

Further growth and franchise recruitment will come during the next 12 months, according to the German company, with a site in central Berlin set to open in January 2021.

Hero Brands, a franchisor that owns German Doner Kebab, has been working closely with Choppaluna to develop the business, which sells a range of chopped salads, scrambled egg wraps called ‘breggfast rolls’ and smoothies.

Co-founder and CEO Nikras Agha, who conceived the idea in Berlin with Bijan Azadfard, says: “Choppaluna will truly revolutionise the healthy eating space in the UK, bringing customers indulgent healthy options that fit with a fast paced, on-the-go lifestyle.

“The opportunity is truly resonating with our franchise network within the Hero Brands group and we will work with them to explore opportunities for growth throughout the UK.”

Hero Brands CEO Athif Sarwar says: “Hero Brands is responding to emerging consumer trends and focused on growing the brands of the future.

“Eating out is changing and younger consumers are demanding a shorter dwell time, great tasting, healthier food and an aspirational experience that is shareable on their social channels. Choppaluna responds to this trend.

“We’re excited to have launched in Bloomsbury and will now bring Choppaluna unrivalled industry expertise and backing to launch and grow the brand throughout the UK and global regions.”