HOME INSTEAD WINS FRANCHISE MARKETING AWARD FOR BEST PR CAMPAIGN

The company, which provides non-medical home care to elderly people via a network of franchised businesses, took the prize for a campaign to promote its free family dementia workshops. 

The workshops have been adapted from Home Instead’s City & Guilds accredited dementia training programme, which has been specifically developed for the company’s care givers.

INNOVATIVE
The training teaches innovative techniques for dealing with dementia.

Franchised offices are able to share their knowledge with their local community, helping people to identify the typical signs of dementia and gain a better understanding of the condition.

As well as full PR activity and support, franchisees are also able to access a range of materials to promote their workshops.

POWERFUL
“Helping older people is very close to our hearts and this particular campaign has been, and will continue to be, an incredibly powerful campaign on many levels,” Home Instead CEO Trevor Brocklebank says.

“We are very proud to be acknowledged for the work we are doing in supporting people with dementia and also for increasing awareness of the condition.”