KellyDeli initiative saves 30 tons of food waste

The success of Forgotten Ends builds on company’s partnership with Action Against Hunger

KellyDeli, owner of sushi counter franchise Sushi Daily, has saved 30 tons of food waste and more than 76 tons of CO2 during the last year, thanks to its Forgotten Ends product, which is made from the end pieces of sushi rolls that normally get discarded.

Since it was launched in 2020, £30,000 has also been raised for children’s charity Action Against Hunger, as a donation of 20p for every Forgotten Ends pot sold goes to KellyDeli’s nutrition project in Gujarat, India.

Ian Roberts, KellyDeli UK managing director, says: “One year on and Forgotten Ends has made a difference, both in terms of reducing food waste and carbon, while the donations have helped some of the world’s most vulnerable children during the pandemic too.

“When our sushi artisans roll sushi, some ingredients are pressed out of the end and then trimmed away for a neat presentation.

“We transformed these perfectly good ingredients into a delicious snack, which our customers love both for its taste and purpose.

“We know how highly our customers value KellyDeli’s mission to do good in the world and we’re always looking for ways we can tackle food waste and help others.”

The success of Forgotten Ends builds on KellyDeli’s partnership with Action Against Hunger, which delivers lifesaving treatment to children suffering from malnutrition in nearly 50 countries.

Jean-Michel Grand, executive director of Action Against Hunger UK, says: “The success of Forgotten Ends means we’ll be able to treat more children facing life threatening hunger, but it also raises awareness about food waste and the relationships we have with food.

“Global hunger levels are on the rise and one of the biggest drivers of this is climate change.

“Anything we can do, no matter how small, to encourage people to think about how they can reduce their impact on the planet is time well spent.”