The information you submit via our enquiry form is shared only with the franchise business(es) that you have selected.

The franchise business will contact you by means of email and/ or telephone only to the email address and phone number you have provided.

By submitting the enquiry form you are consenting to send your personal information to the selected franchise business.

You also agree to receive further newsletter email marketing from What Franchise.

Close

London-based entrepreneur opens 100 stores

London-based entrepreneur opens 100 stores

Fireaway was launched in 2016 by entrepreneur Mario Aleppo and has since become the UK’s fastest-growing pizza chain

Opening its first stores in South London with a bank loan and only one employee, Fireaway has managed to expand even during the pandemic, now setting up its 100th store in Walsall that will open later this month.

Founder Mario Aleppo said: “Initially, I thought of opening a Subway franchise, but I changed my mind and decided to do my own thing. However, I was impressed by Subway’s methods and incorporated some of them into Fireaway.

“It means that pizza lovers can choose from four different bases, four different kinds of cheese, four meats and 20 toppings. And the price doesn’t alter, regardless of which combination is chosen.”

Mario went back to his Italian roots ensuring that Fireaway could provide an authentic Italian pizza with only the freshest ingredients. Fireaway opening its 100th store is a remarkable feat, given that back in January last year it had 50 stores. This quick growth is due in large part to its initiative to open 25 new branches in 25 weeks in the latter half of the year.

Mario said: “Shortly after we opened our second store, we started attracting other franchisees through word of mouth. It started with a new franchise opening every six months. A year later it was every three months, then one a month and now it’s roughly one a week.”

Mario added that he believes the global potential of the brand is limitless. “We’re taking this very seriously, so much so I have appointed my two younger brothers to spearhead our efforts, with Luca managing our German operation and Fabio overseeing The Netherlands,” he said.

In 2021, Fireaway was recognised at PAPA awards as the Rising Star Pizza Chain of the year. At these same awards in 2019, it won the Best Small Pizza Chain award.

Fireaway Pizza logo

Start your own Fireaway Pizza franchise

Profit Chart
Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

Find Out More
Expected Revenue After 2 Years

N/A

Request Free Information
Find Out More
Fireaway Pizza logo

Request Free Information

Send a free enquiry to Fireaway Pizza for further information!

By sharing your email, you're agreeing to our privacy policy, cookie policy and terms & conditions.

Exciting Franchise Opportunities

XCELERATE GYMS logo

Start your own XCELERATE GYMS franchise

Profit Chart
Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

Find Out More
Expected Revenue After 2 Years

Cash flow positive from month 4

Request Free Information
Find Out More
XCELERATE GYMS logo

Request Free Information

Send a free enquiry to XCELERATE GYMS for further information!

By sharing your email, you're agreeing to our privacy policy, cookie policy and terms & conditions.
Chop & Wok logo

Start your own Chop & Wok franchise

Profit Chart
Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

Find Out More
Expected Revenue After 2 Years

Profit between 27 to 33% of turnover

Request Free Information
Find Out More
Chop & Wok logo

Request Free Information

Send a free enquiry to Chop & Wok for further information!

By sharing your email, you're agreeing to our privacy policy, cookie policy and terms & conditions.
Wendy’s logo

Start your own Wendy’s franchise

Profit Chart
Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

Find Out More
Expected Revenue After 2 Years

N/A

Request Free Information
Find Out More
Wendy’s logo

Request Free Information

Send a free enquiry to Wendy’s for further information!

By sharing your email, you're agreeing to our privacy policy, cookie policy and terms & conditions.
Chai Green logo

Start your own Chai Green franchise

Profit Chart
Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

Find Out More
Expected Revenue After 2 Years

N/A

Request Free Information
Find Out More
Chai Green logo

Request Free Information

Send a free enquiry to Chai Green for further information!

By sharing your email, you're agreeing to our privacy policy, cookie policy and terms & conditions.
Rassam’s Creamery logo

Start your own Rassam’s Creamery franchise

Profit Chart
Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

Find Out More
Expected Revenue After 2 Years

£500,000-£1m, bottom line 20%+

Request Free Information
Find Out More
Rassam’s Creamery logo

Request Free Information

Send a free enquiry to Rassam’s Creamery for further information!

By sharing your email, you're agreeing to our privacy policy, cookie policy and terms & conditions.
View all opportunities

Must Read Articles

View all Business Advice

What Franchise Newsletter

Keep up to date with all the industry news

Thank you, your sign up was successful. Please check your emails for a verification link.