Written by Mike Hanrahan, managing director of domestic cleaning franchise Maid2Clean, The Lean Thinker shows would-be franchisors how to develop and maintain an infrastructure fit for franchising, produce an effective operations manual for franchisees, rapidly sell franchises and maximise success via social networking.
The book, available from amazon.co.uk, also features a series of real-world examples of successful franchising.
EXPANSION
Hanrahan started his management business in the domestic services sector in 1993.
10 years later, with around 400 cleaners representing his brand on a weekly basis, he founded Maid2Clean Franchise on a shoestring budget.
By 2014 approximately 14,500 cleaners worked under the brand umbrella, making Maid2Clean the largest domestic cleaning franchise in the UK.
Hanrahan’s motivation for writing the book is his desire to share his knowledge with would-be franchisors that want to get their business to market while avoiding the most common pitfalls.
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