Dum Dum Donutterie’s New Westfield London Store Smashes Sales Goals

Dum Dum Donutterie’s third franchisee owned store has smashed the sales goal for its first week of trading in the Westfield London shopping complex.

Franchisee Warren Feather said he was amazed by the queues of people waiting each day for their Dum Dums and coffee fi. His work as a private chef has included cooking for many high profile celebrities.

“Working as a chef, I know what teamwork is all about,” Warren says. “Having the on-site support during our site negotiation, store fi t-out and launch has been ideal.

“Sales have been much higher than we predicted. We expect footfall to increase signifi cantly over time. Our next move is to sign up to Deliveroo and Uber Eats, targeting local businesses and residents.”

Dum Dum Donutterie aims to open 20 stores this year, taking advantage of prime retail sites on off er by landlords who want a premium sweet off ering in their units.