PACK & SEND unveils evolved brand identity

The change reinforces the innovative brand’s vision for the future of logistics

After more than three decades at the forefront of logistics innovation, PACK & SEND™ UK has officially launched its evolved brand identity, following in the footsteps of its Australian colleagues. The move reflects the company’s growth, values, and bold ambitions for the future.

The revitalised look and feel are rolling out across all customer touchpoints, including website, social media, marketing collateral, vehicles and uniforms, anchored by a compelling new message: “Specialised Logistics, the way it should be done.”

“This refresh isn’t about changing who we are,” said Nicholas Woodward, country manager, PACK & SEND Australia. “It’s about better expressing what we’ve always stood for: trust, quality, and reliability. It is logistics done to the highest standard – with the consistency and care of a human touch.”

Since its founding in 1993, PACK & SEND has built a strong reputation for taking the stress out of sending. Its market proposition has always been clear: managing the full logistics cycle, point to point, end to end.

“Our franchise partners are the heart of the brand”

The updated brand identity reflects PACK & SEND’s ongoing commitment to customer-first logistics with a sharper, more solid presence and a clear focus on specialised shipping of fragile, large, unusual and valuable items. This transformation is designed to empower the brand’s franchise partners and elevate the customer experience.

“Our franchise partners are the heart of the brand,” added Woodward. “This evolution gives them the tools to shine even brighter in their local markets.”

At the core of the brand refresh lies a renewed brand promise: “Everything taken care of.” This speaks to PACK & SEND’s enduring commitment to reliability, consistency, and peace of mind – values that have defined the business from day one.

What’s next

Following its launch, PACK & SEND will continue rolling out the refreshed identity across its national network. This includes investment in new signage, updated uniforms, enhanced digital presence, localised marketing tools, and in-store experience.

This milestone marks a new era for PACK & SEND, one that strengthens its vision to be Australia’s most dependable and dynamic logistics network: driven by expertise, powered by people, and defined by trust.

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