PARTY PLANNING IS BECOMING POPULAR IN THE DIRECT SALES INDUSTRY, LYNDA MILLS OF THE DSA SAYS

Here at the Direct Selling Association, we know that the sociable nature of direct selling has always been one of its main attractions.

As a great way of meeting new people and building a business, direct selling is essentially a people focused industry.

Survey
This has recently been emphasised by the increased popularity of party planning, which our annual survey revealed now accounts for 35 per cent of the direct selling industry in the UK.

This figure has more than doubled in the last five years, which may be in part due to the recession, as people try to restrict their spending on going out.

On the other hand, a direct selling party provides an opportunity for hosts to socialise with friends in a relaxed setting and try out a huge selection of products, with the chance to buy something themselves.

Direct selling has come a long way in recent years and products available at parties now range from exclusive beauty and fashion to homeware and jewellery.

Variety
With such a variety of member companies to choose from, sellers can pick a product that they are passionate about and share this passion with others.

As party planning rises in popularity, direct selling continues to be a convenient, fun way of buying products and an ideal way to start a flexible business.

For more information on the direct sales industry, visit dsa.org.uk.