Popular baby and toddler franchise delivers classes live online

WOW World Group offers ‘isolation lifeline’ for parents

WOW World Group, the baby and toddler group franchise that operates nationwide classes such as Baby Sensory, Toddler Sense, Mini Professors, Reading Fairy and Keepabeat, has announced it will be delivering all its sessions live online across all regions.

The company has described the move as “part of a huge motivational drive to boost interaction and well-being for parents with babies and younger children who are facing disconnection from vital parent networks in light of coronavirus.” 

Before the lockdown, more than 35,000 babies were attending Baby Sensory classes with their parents every week across the UK alone. The energetic classes, which started streaming via live video link last week, have been accessed by parents who rely on this important social interaction, but are currently unable to take children out of the house. 

Dr Lin Day, founder of Baby Sensory and a child development expert, explains: “Parents value having that hour to switch off and spend quality, stimulating time with their children and also socialising with like-minded people. Having that support network becomes even more important right now as we battle to stay safe and keep our positivity and spirits high.

“We must remember that new parents are particularly vulnerable and susceptible to feelings of isolation and loneliness, so anything we can do to stay connected with others makes a difference to the mental health of so many.”

Dr Day adds: “It was wonderful to see so many households laughing and interacting with each other. We are looking forward to bringing our mood enhancing range of classes to the nation this spring and reminding everyone how important it is to keep talking and sharing those precious moments.”

In addition to the online classes, parents will be able to watch a number of exclusive, informative videos produced by WOW programme members.

The company also plans to give parents further opportunities to join other programmes, some of which will entertain and educate older siblings during the current period of home schooling.