Snap Fitness unveils its new philosophy

The fitness franchise is on a mission to help people create positive lifestyle habits that make them feel fantastic

As fitness innovators, Snap Fitness is pushing the boundaries of what you expect from a fitness company. It is increasing its focus on helping members move their moods as well as their bodies and is on a mission to help people create positive lifestyle habits that make them feel fantastic.

This new philosophy comes after the results of a global research project that found a new generation of consumers see fitness as one part of an overall holistic approach to health and wellness. Yet, 34 per cent of people are intimidated or even fearful to go to a gym. That number is even higher for women in particular. The team at Snap Fitness believes there is a substantial opportunity to better serve their current members whilst also attracting a new untapped consumer segment of members.

The starting point is a shift in the go-to-market strategy, which is visible in the marketing and club design. However, Snap Fitness is focused on creating a technology-led holistic approach, which will launch in late 2021, to supporting members whether in or out of the club, recognising that all fitness is valid fitness, making it simple so it sticks and rewarding members.

Jon Cottam, EMEA CEO, said: “Snap Fitness is built upon the fundamental drive to continually innovate and elevate our offering for members, our teams and franchisees. Our evolution in approach not only better reflects our position in the market, but also reflects our view that no one member, or their journey, is the same. We have a firm belief that fitness should be as fun as it is fulfilling. We understand that all fitness is valid, both in and out of the club.”