Walfinch franchisee launches in Norwich

Registered manager Sarah Wickham has announced the launch of her second Walfinch franchise to offer care for people at home

Recently named as the franchisee whose team provided the most care hours at the Walfinch franchise conference, and with over 25 years’ experience in the care industry, Sarah was the very first Walfinch franchisee.

She established the Walfinch Suffolk Coastal business which last year turned over £850,000. It now employs more than 50 carers and is rated ‘Good’ by the industry regulator CQC.

Identifying a demand for quality home-based care services in Norwich, Sarah made the decision to launch her second Walfinch franchise. She says: “I’ve worked in the care sector for more than two decades and have formed many contacts and connections across East Anglia. I could clearly see a gap in providing the people of Norwich with a flexible, friendly homecare service. Following the success of my Suffolk Coastal business, it made sense to extend these services to Norfolk, and I’ve already started to receive great interest from people looking for friendly care for both themselves or their family.”

She adds: “People really like the idea of being able to remain in their own homes while receiving the care they need. I want people in Norwich to know that they can pick up the phone any time and speak with a team of local carers who can help, from as little as one hour of care per week. I am delighted to expand my business into Norfolk and will be working hard to deliver an outstanding service that we can all be proud of.”