Walfinch invites new franchisees to take the Mum Test

The growing homecare franchise already has 22 local offices across the country

Care is a growing market with increasing, unmet demand. Requests for adult social care soared to £1.9 million in 2019-2020 but in nearly a third of cases, no care was delivered. According to ONS, The number of over 85s – the people most likely to need health and care services – was £1.6 million in 2018 and is projected to reach 3.5 million by 2048.

Walfinch is looking for more franchisees who can pass its Mum Test. Chief executive, Amrit Dhaliwal, explains: “When recruiting franchisees, we ask ourselves: ‘Would I like this person looking after my mum?’ Only if the answer is yes, do we consider partnering with them.”

The growing homecare franchise, which has 22 local offices across the country, run by franchisee managing directors, provides visiting and live-in care that people actively want to buy, rather than it being a distress purchase. And demand means it is looking to grow its network.

Amrit, an award-winning former care franchisee himself, says: “Many Walfinch franchisees have no professional experience in the care sector but they all share our values and are keen to improve the lives of others and to form relationships with people in their communities.”

Walfinch franchisees have:
· Strong people skills
· Resilience, empathy, drive and determination
· The ability to lead and manage a team
· Good organisational and communication skills
· Dedication to following the Walfinch business system and training
· A sense of humour – fun is one of Walfinch’s values.

Tanya Santos, who launched Walfinch Hammersmith and Fulham in February 2022, says: “During lockdown, I voluntarily delivered meals to elderly people. It felt so good, and I remembered the rewards of caring for my gran. My mum-in-law suggested I start a care business and now I have a Walfinch franchise. After one week I was already reaping the rewards.”