Winners announced for QSR Media UK Dynamic Yield Awards 2024

Amorino, Chopstix, and Morley’s Chicken were among the 22 award recipients at this year’s industry event

QSR Media UK Dynamic Yield Awards 2024 has announced its latest winners, with the Editor’s Choice Award going to Amorino UK, Taco Bell UK, Wendy’s UK, and Subway.

The ceremony was held on 21 May 2024, as part of the QSR Media UK Dynamic Yield Conference which focuses on best practice across the quick service restaurant sector.

Award entrants were judged on characteristics such as brand quality, innovation, and customer experience.

Roman Aslamzada, head of franchise of Amorino (one of the Editor’s Choice winners), said: “What an incredible honour. It was a privilege to be standing on the podium and accepting the award on behalf of the entire team at Amorino. 

“First and foremost, we owe this achievement to our fantastic team, whose hard work and commitment have made Amorino what it is today.

“We would like to thank QSR Media UK for providing us with this platform and honouring us with this prestigious award. A heartfelt thank you to our loyal customers who inspire us every day. 

“We’re incredibly fortunate to have such a wonderful community supporting us. And of course, thank you to the editors for recognising our efforts and granting us this prestigious award. It’s truly humbling and motivating to receive such an award.”

Philippa Charlton, editor at QSR Media also commented: “Congratulations to all the recipients of the QSR Media UK Dynamic Yield Awards 2024! Your unwavering dedication to innovation and customer satisfaction sets a remarkable standard for the industry. We are proud to showcase your achievements and look forward to witnessing your continued success.”

Mayank Patel, VP QSR Strategy of Dynamic Yield by Mastercard, also said: “We are thrilled to witness the remarkable success of these visionary brands. Their commitment to leveraging technology and customer-centric strategies exemplifies the spirit of innovation that fuels our industry’s evolution.”

This year’s winners were:

• Best Digital Initiative: Popeyes Louisiana Chicken UK
• Best Brand Transformation: Chopstix
• Best Corporate Social Responsibility Initiative: Coco di Mama
• Best Marketing Campaign (Small to Medium Restaurant Chain): Auntie Anne’s UK & Ireland
• Best Marketing Campaign (Large Restaurant Chain): Morley’s Chicken
• Best New Concept: Eggslut
• Rising Star: Isobel Childs, Black Sheep Coffee
• Best Innovation - Food and Beverage: GDK
• Best Menu Innovation - Limited Time Offer: Creams Café
• Best Brand Collaboration: LEON
• Best Customer Experience: CUPP
• Best Restaurant Renovation: Coco di Mama
• Best Delivery Initiative: Diverse Dining LTD
• Best Employee Recognition Program: Marugame Udon
• Diversity and Inclusion Champion: Bleecker
• Squad of the Year: Chopstix
• Special Recognition Award: Jessica Bouscarle, Black Sheep Coffee
• 2024 Multi-Site Restaurant of the Year: Slim Chickens UK, BRG
• Editor’s Choice: Taco Bell UK, Wendy’s UK, Amorino UK, Subway