The franchise business will contact you by means of email and/ or telephone only to the email address and phone number you have provided.
By submitting the enquiry form you are consenting to send your personal information to the selected franchise business.
You also agree to receive further newsletter email marketing from What Franchise.
Close
What does the term ‘pilot franchise’ mean?
A ‘pilot franchise’ is the name commonly given in franchising to a test phase that aims to establish whether a proposed franchise is conceptually and financially sound, prior to becoming a full-scale franchise operation. A pilot franchise should allow both a franchisor and pilot franchisee to operate the franchise business with the aim of identifying any problem or potential problem areas, and consider any lessons that can be learned from operating it. It should help a franchisor to reflect on the results of the test run and assess whether franchising is right for its business and adjust, where appropriate, various aspects of the franchise operation before the franchise concept is launched on a full scale. A pilot franchise should operate in similar circumstances to those that will be operated by a franchisee. It typically needs to be run for at least 12 months, or longer if there is a seasonal element, to allow proper time to assess the effectiveness of the franchise. In the event that a pilot fails, it justifies its value by averting more serious consequences of a fullscale operation.
You might also be interested in
![Author: Vincent Anthony Author: Vincent Anthony](/images/made/15a98ba108c60ca5852ed10cddec73bd16bc798c.jpg)
Answered by Vincent Anthony
Vincent Anthony writes: The property market has wide appeal because it is relevant to everyone: we all... read more
![Author: Louise Harris Author: Louise Harris](/images/made/81463d158e3d961e27c0ebcdf232b7072d2f3fdf.jpg)
Answered by Louise Harris
Louise Harris writes: Richness or wealth is relative. We always want more, I guess. So, what is... read more
![Author: Shelley Nadler Author: Shelley Nadler](/images/made/30ede99be89f361526162856856bd0d4018f3a4b.jpg)
Answered by Shelley Nadler
Shelley Nadler writes: A concern that businesses may have when deciding to franchise their business, is the... read more
![Author: Alan Wilkinson Author: Alan Wilkinson](/images/made/65741c6bb70d1e745499072da5482c43f7dea846.jpg)
Answered by Alan Wilkinson
Alan Wilkinson writes: There are two elements to consider here. First is the franchise fee itself, and... read more
Exciting Franchise Opportunities
![World Options logo](/images/made/images/uploads/companies/WorldOptionsLogo_75_55_s.jpg)
Start your own World Options franchise
Yes
Find Out MoreN/A
![World Options logo](/images/made/images/uploads/companies/WorldOptionsLogo_75_55.jpg)
Request Free Information
Send a free enquiry to World Options for further information!
![Oodles logo](/images/made/images/uploads/companies/oodles_75_75_s.png)
Start your own Oodles franchise
Yes
Find Out MoreN/A
![Oodles logo](/images/made/images/uploads/companies/oodles_75_75.png)
Request Free Information
Send a free enquiry to Oodles for further information!
![Paris Baguette logo](/images/made/images/uploads/companies/Paris_Baguette_logo_75_67_s.jpg)
Start your own Paris Baguette franchise
Yes
Find Out More£1.5 - 2 million
![Paris Baguette logo](/images/made/images/uploads/companies/Paris_Baguette_logo_75_67.jpg)
Request Free Information
Send a free enquiry to Paris Baguette for further information!
![Jackson Fire & Security logo](/images/made/images/uploads/companies/Jackson_Fire__Safety_(logo)_75_20_s.jpg)
Start your own Jackson Fire & Security franchise
Yes
Find Out More£300,000
![Jackson Fire & Security logo](/images/made/images/uploads/companies/Jackson_Fire__Safety_(logo)_75_20.jpg)
Request Free Information
Send a free enquiry to Jackson Fire & Security for further information!
![Brokerplan Academy logo](/images/made/images/uploads/companies/Brokerplan_Academy_Logo_75_28_s.png)
Start your own Brokerplan Academy franchise
Yes
Find Out More80,000
![Brokerplan Academy logo](/images/made/images/uploads/companies/Brokerplan_Academy_Logo_75_28.png)
Request Free Information
Send a free enquiry to Brokerplan Academy for further information!
Companies to Consider
![Newsletter Signup](https://cdn.what-franchise.com/assets/images/misc/sidebar-newletter.jpg)
Get expert franchising news delivered straight to your inbox
Franchise news, advice and new opportunities delivered weekly.
Must Read Articles
-
Why business coaching is a springboard to franchising success
Added one day ago | 2 min read
-
How to run a successful dessert restaurant
Added 3 days ago | 2 min read
-
Extra Help targets further expansion
Added one week ago | 2 min read
Franchises by Minimum Investment
Find your next business opportunity
Search 100s of UK franchises and become your own boss today.
-
Under 10k
Starting a franchise doesn't have to be costly
Click here -
Under 20k
A mid-range investment for the more experienced
Click here -
Over 50k
If budget is not an issue, then don't miss these.
Click here -
Local Franchises
Find the perfect franchise in a location to suit you
Click here
What Franchise Newsletter
Keep up to date with all the industry news