The franchise business will contact you by means of email and/ or telephone only to the email address and phone number you have provided.
By submitting the enquiry form you are consenting to send your personal information to the selected franchise business.
You also agree to receive further newsletter email marketing from What Franchise.
Close
What marketing support is given to franchisees by the franchisor?
The type and amount of support will vary from franchisor to franchisor. At its simplest it may just be examples of adverts you are free to place in whichever media you choose, such as local papers and directories. These examples will be laid out in the operations manual and will probably have the typestyles and pantone numbers specified - this will almost certainly be the case if the franchisor’s logo is being used.Other franchisors will provide you with a central advertising booking service, which will advise you on the most appropriate local media for your product or service and enable you to get the best rates. They may even place the adverts for you and pay for it through the national marketing fund, which is also used for other forms of generic marketing once the network gets big enough.Above all else, franchisors should know better than anyone what sort of marketing works best for their franchisees. Sometimes the best support they can give is to stop you wasting your money on useless schemes and help you prepare an effective media plan and marketing budget for the local promotion of your business. This can include innovative ways of getting press coverage, opportunities for cost effective sponsorship of local groups or special arrangements for the print and delivery of leaflets to relevant households.
You might also be interested in

Answered by Mark Meyer
Mark Meyer writes: The pandemic has accelerated the trend commonly described as ‘the death of the high... read more

Answered by Shelley Nadler
Shelley Nadler writes: The law prohibits anticompetitive agreements that fix prices between businesses. A franchisee therefore controls... read more

Answered by Louise Harris
Louise Harris writes: The use of fixed fee versus percentage of turnover royalties (or management service fees)... read more

Answered by John Pratt
John Pratt writes: At the moment, nobody knows. Franchise agreements are all different, so the first thing... read more
Exciting Franchise Opportunities

Start your own Right at Home UK franchise
Yes
Find Out More£400,000

Request Free Information
Send a free enquiry to Right at Home UK for further information!

Start your own Afrikana Kitchen franchise
Yes
Find Out MoreN/A

Request Free Information
Send a free enquiry to Afrikana Kitchen for further information!

Start your own NKD Pizza franchise
Yes
Find Out More£14,000 per week

Request Free Information
Send a free enquiry to NKD Pizza for further information!

Start your own Subway ® franchise
Yes
Find Out MoreN/A

Request Free Information
Send a free enquiry to Subway ® for further information!

Start your own Caremark franchise
Yes
Find Out MoreN/A

Request Free Information
Send a free enquiry to Caremark for further information!
Companies to Consider

Get expert franchising news delivered straight to your inbox
Franchise news, advice and new opportunities delivered weekly.
Must Read Articles
-
Brexit property investment myths BUSTED!
Added one year ago | 2 min read
-
Annual awards allows virtual spotlight to fall on industry successes
Added 3 days ago | 2 min read
-
Former pro footballer helps everyday people get back into fitness
Added 4 days ago | 2 min read
Franchises by Minimum Investment
Find your next business opportunity
Search 100s of UK franchises and become your own boss today.
-
Under 10k
Starting a franchise doesn't have to be costly
Click here -
Under 20k
A mid-range investment for the more experienced
Click here -
Over 50k
If budget is not an issue, then don't miss these.
Click here -
Local Franchises
Find the perfect franchise in a location to suit you
Click here
What Franchise Newsletter
Keep up to date with all the industry news