Afrikana’s wholesome business model has success written all over it
Founded by entrepreneur Omair Ali, Afrikana was originally established in Aldridge, a small town located in the north of the UK, in 2018.
A gap in the current hospitality market saw the start of an African inspired restaurant offering high-end food infused with a twist of beautiful African flavours. It was a new and exciting venture, not only consisting of a delectable menu, but a wholesome business model that had success written all over it.
During the course of 2019, the company experienced a year full of fast-paced growth, progression and development. Afrikana was on everyone’s radar and resulted in multiple franchises being opened throughout the UK, as well as international deals being signed.
The Afrikana team consists of skilled individuals who take pride in everything they do. Delivering at the highest level possible, they have a vast amount of experience within the hospitality sector. Diversity is a key factor that the business thrives on - the mixed mindsets, personalities, energy and positivity creates the perfect balance within the workplace, allowing the company to understand and adapt.
When franchising with Afrikana, you’re supported every step of the way. The company’s support team specialises in a number of fields, including marketing, branding, finance and architecture, which ensures the business runs as smoothly and efficiently as possible.
During the COVID-19 pandemic, the business had to rapidly adapt to the new normal. But through it all, the company stood united by its team, every employee, every franchisee and every customer and was always there to help.
There are a substantial amount of reasons why opening an Afrikana franchise will benefit you. For starters, you’ll be joining an established business, which reduces the risk of becoming your own boss.
“Taking an Afrikana franchise has got to be potentially one of the most rewarding risks I have taken. We opened our store in the middle of a pandemic, but Afrikana has helped so much in guiding us to set up our dream store so it’s a safe, secure and exciting experience for everyone. Cardiff is buzzing and Afrikana is definitely the hot spot right now.”
- Afrikana Cardiff franchisee
At a glance Afrikana
Number of franchised outlets:
£150,000-£350,000 (plus VAT)
Minimum required capital:
£150,000 (plus VAT)