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About Schmidt Kitchens
Hubert Schmidt founded Schmidt Kitchens in 1959 and since then the brand has gone from strength-to-strength, becoming the fifth-largest manufacturer in Europe. Schmidt Kitchens is a major player in made-to-measure home interiors and kitchens worldwide. Trading as the Schmidt Groupe, the company fits an impressive 600 kitchen per day and have showrooms in 30 different countries.
In the UK, the Schmidt Kitchens franchise aims to reach 100 showrooms nationwide by 2020 and is passionate about growth. Internationally, the company creates an impressive 130,000 made-to-measure units per day using cutting edge industrial equipment. But, Schmidt Kitchens is not just about the bottom line.
It is the only kitchen manufacturer to hold government-backed certifications in five different areas: Quality; Environment; Health & Safety; Program for the Endorsement of Forest Certification; and NF Environment.
The Schmidt Kitchen franchise is unique for its lack of franchising fee or ongoing management costs. Instead, the model operates off a profit margin. As a franchisor, your own profit margins will be high and you will only need to purchase stock when a customer pays their deposit, allowing you to grow without worrying over negative cash flow.
In total, the Schmidt group hires more than 7,000 people in 730 showrooms around the world. Despite the brand’s size, its ethos is grounded in family values and is still family-run. The UK branch places a keen emphasis on the importance of a kitchen in British culture. The UK is in the top three of kitchen consumers in Europe, making continued growth a near guarantee. The Schmidt Kitchens franchise has helped over 400 people through the process of starting their own stores, proving their system works time
How much does a Schmidt Kitchens franchise cost?
Unlike other franchises, there is no franchise fee for a Schmidt Kitchens franchise. Your investment goes purely into setting up your showroom and business. You still get training and support - the Schmidt company makes back its investment through margins on the furniture you sell to clients (no need to buy stock in advance).
Your showroom investment will cost a minimum of £70,000 depending on location. The financial model operates on the assumption of three investors: your personal investment; the investment of the Schmidt Group; and the investment of your financer or bank.
How does a Schmidt Kitchens franchise model work?
The storefront of a Schmidt Kitchens franchise is a showroom. Working as an owner-operator the bulk of your time will be spent in sales and management. On the purchase journey, you will have the time to visit existing franchises to better understand the inner working of the Schmidt model.
Once your showroom is set up and maintained, you do not have to pre-purchase additional stock. All kitchens are distributed directly to the consumer. To mitigate cash flow issues, you will receive a 40 per cent deposit from your clients before delivery. On top of that, you will receive a 40 per cent margin on average for all products sold.
As a franchisor, you have exclusivity in your territory and the full range of Schmidt Kitchens at your disposal. Behind the front desk, dedicated IT and tried-and-tested software will be hard at work to ensure you meet your quota and fulfil client commitments. With access to a 100-person strong support team, any problems or questions can be dealt with swiftly.
How long does it take for a Schmidt Kitchens franchise to become profitable?
The Schmit showroom is designed to facilitate a turnover exceeding of £1 million per year allowing you to take home a comfortable six-figure salary. The business will have a positive cash flow ROI within 3-5 years of starting out.
Do I need any experience to own a Schmidt Kitchens franchise?
Some business management and an interest in the home improvement market is desirable but not required. Schmidt Kitchens runs an intensive training program which gives you access to invaluable support while you start up. The best way to see if you are a match is to meet with existing owners to get to know the business model firsthand.
Schmidt Kitchens asks that its franchisees have good communication skills, a hands-on approach, a focus on customer relations, are organized and ambitious and are committed to the business both financially and personally.
Why choose a Schmidt Kitchens franchise over other kitchen franchise options?
Schmidt Kitchens is a well-known household brand making your store’s marketing just that bit easier. You’ll have the full backing of an international franchise that’s invested in supporting you and helping you grow. In addition, there is no franchise fee or monthly fees to pay. Your showroom setup will be quick and efficient thanks to the in-house Schmidt team. On the product side, a high margin and emphasis on positive cash flow will support you in the early days and give you the ROI you deserve later
down the line.
Do you receive training as a Schmidt Kitchens franchisee?
The training you receive is extensive - far more time is spent on training compared to other franchises. The process starts with a two-day trip to Schmidt’s head office in France where you meet the service departments in-person and tour one of the factories. Once you decide to go ahead as a franchisor, you will start with the training program while your showroom is being constructed.
The training program takes seven weeks to complete and covers everything you need to know about your new business. The course cover product and design training and how to fit kitchens and solve interior requirements. You will take a basic 3D design and IT software course to help you understand the visualization process and equip you to make your own designs. You’ll learn in-depth sales methods specific to Schmidt Kitchens and the admin tools to keep everything organized. On top of the hands-on training, HR and management will be a recurring theme to help you keep your employees and business on track.
After the training is complete, you will have access to your area manager for follow up training and support.
Is there ongoing support for a Schmidt Kitchens franchise?
Yes. There is support provided at every step in the process. You will be assigned a dedicated Business Development Manager to answer your burning questions and provide insight into the setup of your showroom. You will also have never-ending access to your area manager, development manager, and a support team of over 100 people.
What are the next steps to becoming a Schmidt Kitchens franchisee?
To start the process, apply online using the contact form on this page to get in touch with the Business Development Manager in the UK. They will help you with further questions and guide you through the franchisee process.
After a face-to-face meeting to discuss details, you will need to take a personality evaluation before officially applying to own a Schmidt Kitchens franchise.
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Kitchen retail and showroom opportunities with one of Europe's largest kitchen...£80,000 Minimum Investment