The franchise is set to expand further across the UK following its recent successful launch in Leicester
Body Fit Training (BFT) is making its London debut with the launch of four studios across South West London, the first of which is opening in February. Located adjacent to Battersea Power Station, BFT Battersea will introduce the London fitness community to high-intensity group strength and conditioning fitness programmes.
Following the success of BFT Leicester, which launched in September, BFT continues to grow rapidly in the UK and aims to have 150 studios open in the next three years. BFT Battersea’s fitness studio is being launched by Australian franchisee Charlie Hendrie, a certified personal trainer who has lived and worked in London since 2014. Charlie says: “We’re absolutely pumped to bring BFT’s first London site to Battersea. This will be the first of many BFT studios we will open within the next three years across South West London.
“We believe BFT offers something very different to other boutique fitness studios and have made it our goal to create an exciting new fitness community that is inspired and truly gets the results they desire – it’s a lot like personal training, but redefined. We aim to provide the perfect environment. We thrive on building a setting where people can build friendships and have fun whilst working out.”
BFT offers workouts based on science-backed programmes which were previously reserved for elite athletes, but are now made accessible for all, regardless of fitness level. The sessions are delivered through progressive 50-minute functional strength, cardio, and conditioning-based classes across 13 different programmes. The custom-made technology used in the studio includes a bespoke heart rate monitor system – ‘BFT³’ – which allows members to track their progress and compare their performance to previous sessions, ensuring they are getting optimum results from each class.
Cameron Falloon, founder of BFT, adds: “The UK fitness market is booming, and we have already seen some fantastic growth and interest since we launched our first franchise location in Leicester. Through our strong and solid business foundations - proven with over 230 studios and over 50,000 members globally - we feel ready to bring our world-class training programmes, practices, and education to every major town and city.
“With more people aspiring to a healthier and more active lifestyle, we believe now is the perfect time to expand our network and make professional training accessible to the everyday person. We’re aiming to open 150 sites over the next three years and to have a presence right across the UK.”