British Franchise Association teams up with employee engagement survey specialist

bfa to add WorkBuzz’s Franchise Satisfaction Benchmark to its franchise accreditation process and collaborate on industry-wide insights

The British Franchise Association has joined forces with employee engagement survey specialist WorkBuzz in a move that will help drive up standards across the sector.

The partnership will see the bfa add WorkBuzz’s Franchise Satisfaction Benchmark to its world leading franchise accreditation process.

Initially, franchisors with five-plus franchisees will be eligible for a complimentary health-check summary from WorkBuzz following a confidential satisfaction survey that covers areas such as training and support, leadership and rewards.

This will provide the bfa and the franchisor with a more in-depth overview of network satisfaction.

Based on the feedback, franchisors will also be eligible to enter WorkBuzz’s Best Franchise Awards.

Over time, the bfa and WorkBuzz will use anonymous feedback from across the industry to monitor emerging trends, highlight best practice and further raise the profile of franchising.

Steven Frost, CEO of WorkBuzz, says: “We’re excited to partner exclusively with the bfa.

“By embedding our Franchise Satisfaction Benchmark survey into the accreditation process, we’ll help more franchisors to benchmark their training and support and provide industry-wide insights, ultimately making UK franchising even stronger.”

Pip Wilkins, CEO of the British Franchise Association, says: “Self regulation means the bfa has a huge responsibility to ensure the UK franchise industry environment maintains a strong reputation and the ability to continue to grow.

“We’re very pleased to be adding value to franchisors, which will mean franchising standards really are driven from grassroots to the franchisor.”