Students at the University of Brighton were given the opportunity to learn with real-world scenarios as part of Dyno-Rod’s Industry and Education initiative
Dyno-Rod has partnered with the University of Brighton as part of its Industry and Education initiative.
Marketing and Business students were tasked with understanding the Dyno-Rod brand and brainstorming ideas to engage younger customers.
The Dyno-Rod team judged presentations from 12 groups, before declaring team Zesty Solutions the winner.
Lee Parry, network performance and strategy manager at Dyno-Rod, said: “The partnership with the University of Brighton is a brilliant example of how we can drive new marketing initiatives that benefit our entire franchise network.
“By engaging with the next generation of marketers, we can bring fresh ideas into our strategies, allowing us to deliver our world-class services to even more homes and businesses across the UK.
“This collaboration not only enriches the students’ learning experience, but also ensures Dyno-Rod continues to innovate and lead in the plumbing and drainage industry.”
