Énergie Launches New Gym Concept

Launched in conjunction with the opening of énergie Fitness, Sheldon in Birmingham, the fitness franchise’s new high intensity training ‘playground’ will become part of its rebrand for énergie and Fit4less clubs across the UK.

Set behind an urban-style fence, thé Yard consists of a circuitbased studio with individual suspension training stations, sprint lanes, a dual level plyometric platform and a boxing zone with punch bags.

Created by the company’s central training and development team, thé Yard significantly diversifies the énergie gym experience. Designed as group sessions, classes combine a high intensity, fun and challenging routine using equipment from Hatton Boxing and Jigsaw Fitness.

Ian Rushbury, head of fitness, training and innovation at énergie Central, says: “The Sheldon club opening is only the beginning of a continued expansion for the énergie Fitness brand, with thé Yard concept adding a new dimension in today’s health and fitness club market.”

The énergie Group has over 100 clubs and 130,000-plus members in the UK, Ireland and mainland Europe.