Hat-trick for Home Instead at the Home Care Awards 2021

CEO Martin Jones was also recognised for his expert leadership throughout the pandemic

Recognising outstanding achievement and innovation in the home care sector, Home Instead UK took home accolades in the following categories: Best Home Care Group or Franchise network, Marketing, and Outstanding Individual for its CEO, Martin Jones.

Furthermore, its franchise offices in Dartford and Wetherby were named as ‘highly commended’ in their categories: Best start-up home care Company or Franchise, and Specialist Dementia award, respectively.

“Congratulations to all finalists and winners, who are clearly doing such great work in our sector,” said Martin Jones. “It has been an unusual year and the whole sector has adapted and innovated to continue keeping people safe and well in their homes.”

The Best Franchise Network and Marketing awards bear testament to the huge amount of support Home Instead delivers to its franchise owners. Its team of 70-plus experts at the national office constantly support franchisees, be it through ground-breaking marketing campaigns, including being the first home care company to advertise on national television or the partnerships it has forged to enhance the care it provides. The national office team’s focus is on supporting the network, allowing Home Instead franchisees and their teams to deliver outstanding care.

CEO Martin Jones was recognised for his expert leadership throughout the pandemic and the invaluable support he delivers to the many charitable organisations with which he is involved.