Home Instead ramps up TV presence with second sponsorship deal

The care franchise will be the sole programme sponsor for Alan Titchmarsh’s latest show, Spring into Summer

Continuing its prime-time sponsorship on national television, Home Instead has announced its second partnership deal with ITV, becoming the sole programme sponsor for Alan Titchmarsh’s latest show, Spring into Summer.

As part of the company’s wider brand awareness campaign, Home Instead’s national television sponsorships aim to increase the visibility of the company, making the brand a household name but also helping to raise awareness about the home care sector in general and the positive impact it can have on a person’s life.

Speaking about the ongoing partnership with ITV and Alan Titchmarsh, brand and marketing director at Home Instead, Lee Chapman said: “It’s really important to us to continue engaging with the British public to share our story about home care as a choice in later life.

“The majority of people wish to remain in their own home, in familiar surroundings, as they age. Through this campaign, we will inspire families and their loved ones and let them know that this is possible. 

“We are thrilled that Alan will continue to represent the Home Instead brand on prime-time television. Response to our previous campaign tells us that he resonates with our target consumer.”

Home Instead provides ongoing marketing and PR support for its 226 strong UK-wide franchise office network. The television sponsorships and partnerships benefit franchisees by increasing brand visibility for their local businesses, as well as helping people find home care for their families.