New evidence shows ‘overwhelming’ preference for in-home care over care homes

There has never been a better time to invest in in-home care franchises

The Caremark franchise opportunity has never been such an attractive proposition as it is right now. The in-home care network of 110-plus offices have already seen record growth this year and a recent survey found an overwhelming preference for people to be supported in their own homes.

The survey, conducted by YouGov on 2,058 adult members of the public in September, shows that more than 9 out of 10 (92 per cent) respondents aged 65 years and over agreed that ‘people would prefer to be supported at home, rather than in a care home’.

This view was also shared by 87 per cent of 100 MPs polled between September 8 and 23.

UKHCA chief executive, Dr Jane Townson (pictured), said: “All of us want to live well at home and flourish within our communities. Supporting people at home benefits individuals as well as their wider community of family, friends and neighbours and reduces cost and demand for the NHS.”

With over 1 million care and support visits to people in their own homes across England each day, Caremark franchisees are well-positioned to grow their businesses because of the unique business model designed for growth and innovation.

Caremark franchisees enjoy industry-leading training and ongoing support, because of this no experience in care is required, the model lends itself to those with business acumen to grow their businesses within this thriving sector.