New franchise affiliation

A new affiliate relationship has been announced between leading franchise consultant Franchise Your Business and marketing and PR specialist, Coconut Creatives. The alliance has been formed to promote and support franchisors in their quest for growth.

Sarah Dyer, founder of Coconut Creatives, began working with FYB consultant Mike Gratwick early last year, heading up marketing and media campaigns to launch his new franchisor clients. Due to its success, the relationship has been formalised and rolled out across the FYB consultancy network.

Says FYB director Tim Mott: “Franchise Your Business are delighted to be working closely with Coconut Creatives. We know that both our business and that of our clients will benefit greatly from this alliance and the superb service provided by Sarah and that of her team.”

Success so far has resulted in eye-catching headlines, a press trip to India, national and regional newspaper coverage, targeted magazine features, online recruitment campaigns and a trip to Spain - all achieved through projects between Coconut Creatives and Franchise Your Business.

Says Mott: “Having a professional and customer-driven PR and marketing company working with us is key to our development and critical to the success of our clients.”