Oodles rolls out luxury travel competition for customers

The Eastern-inspired food franchise is offering big prizes in celebration of Chinese New Year as part of marketing campaign

Oodles, a quick service restaurant franchise, has launched a new marketing campaign for Chinese New Year in celebration of the Year of the Dragon.

Customers will be able to enter a competition to win a five-star trip to Hong Kong, which includes flights, hotel accommodation, and £500 spending money. Anyone who buys Oodles food can be in for the chance to win by simply scanning the QR code on any Oodles food box.

The franchise is also giving away several other prizes via its Instagram channel @OodlesChinese.

The competition will launch exclusively at the two Oodles branches in Leicester on 10th February, before being rolled out across all UK stores on 12th February.

Oodles has also launched a special dish to mark the Year of the Dragon, called Dragon Chicken, that will feature in a meal deal which also includes a dragon fruit ice cream from Yee Kwan and a sparkling Rubicon passion fruit drink.

Kajal Patel, head of marketing at Oodles said: “We are excited to celebrate the Year of the Dragon with our customers and bring them a new exciting dish which we’ve spent time perfecting over the past few months.

“Our Chinese New Year campaign embodies the essence of joy, property, and auspiciousness. This campaign is not just about the new dish; it’s a fantastic opportunity to give our customers a chance to win incredible prizes, including a dream trip to Hong Kong.”