OSCAR treats customers to a sleek new online shopping experience

Specifically designed to enhance the shopping experience of existing customers, and to make it as easy as possible for new customers to order online, the new website contains plenty of streamlined functionality

OSCAR Pet Foods has launched a new website in response to the increase in high expectations when it comes to the online shopping experience since the pandemic.

The industry-leading pet food specialist remains driven when it comes to delivering customer satisfaction and this sleek and efficient new website offers customers much more. Specifically designed to enhance the shopping experience of existing customers, and to make it as easy as possible for new customers to order online, it contains plenty of streamlined functionality.

Its exciting new look and customer-centric approach include a dynamic menu at ‘the top of the shop’ offering customers clear and simple choices of dog food, cat food, small pet or wild bird to speed-up their product navigation. Helpful sub-categories improve search efficiency – revealing clear product attributes such as grain-free or gluten-free with ease.

From linking petcare-related advice with product viewing to ensuring easy amendment of delivery details and basket contents, each and every aspect of this new website has been carefully designed to give customers a truly rewarding shopping experience. Packed with useful help and advice, customers can easily find their way to fact-filled articles on behaviour and training, diet and nutrition, health and wellbeing.

Newly added Feefo reviews provide up-to-date feedback from real customers for both products and services – reflecting OSCAR’s trademark honesty and using transparency to drive pet owner confidence.

From a franchising perspective, OSCAR’s investment in a brand-new website represents yet another feather in its cap when it comes to offering franchise-friendly business assets. With a fresh layout encouraging browsing (especially for customers with mobile devices), and a new structure underpinned with customer activity analytics – delivering valuable e-commerce conversion opportunities – the website is set to increase understanding of customer behaviour and desire. Aided by improved SEO for high-ranking organic search results, franchisees will directly benefit from the company’s online goals of generating more customers for future-focused growth strategies.