Pet care pioneer’s revamped website goes live

Barking Mad’s leading position in the dog care industry will be reinforced by redesign, according to managing director

Barking Mad Dog Care has a new and improved website.

Its clean and responsive design and enhanced functionality gives visitors easy access to essential information about the company’s dog care services, alongside bespoke options such as Barking Mad’s ‘furry-tail wedding’ package.

The franchise opportunity area of the site has also been enhanced.

In addition, the blog section has undergone a refresh and features regularly updated content such as expert owner advice, dog-friendly recipes and product reviews.

Rachel Stewart, managing director of Barking Mad, says: “The redesign has been created with dog lovers in mind and will reinforce Barking Mad’s position as a leader in the dog care industry.

“With the redesign, we expect an increase in website visitors and content consumption.

“A large proportion of our website traffic comes through mobile devices and the new site ensures users get the best experience possible, whether they view on desktop, mobile or tablet.

“The modern, new style creates a clear customer journey that allows visitors to understand the key factors to consider when booking a ‘doggy holiday’ with Barking Mad.

“We’ve already had some fantastic feedback on the new website and will continue to work on search engine optimisation techniques to ensure we maintain our position as the UK’s most trusted pet care service provider.”

Established in 2000, Barking Mad offers bespoke pet holidays provided through a franchise network of local professionals.

Franchisees recruit a community of carefully chosen pet-loving host families, who care for pets while their owners are away.

The business has been rated the UK’s number one pet sitting service by Trustpilot.