The franchise has welcomed another multi-award-winning franchisor, ActionCoach, to deliver the 90-day planning course
Just before the pandemic gripped the world, Dragons’ Den backed Razzamataz Theatre Schools was preparing for a programme of support mentoring. With restrictions now lifted and just over 18 months later, the Growth Hubs intensive training course has been announced.
The theatre school business has been operating for more than 21 years and is at a stage where franchisees will be at different life cycles, and thus, support and training needed to be adapted to maximise its value for each franchisee. The multi-award-winning Razzamataz welcomed another multi-award-winning franchisor, ActionCoach, to deliver the 90-day planning course.
“This has been intended for a very long time so we are delighted to see it come to fruition,” says Denise Hutton-Gosney, MD and founder of Razzamataz. “It forms part of our recovery plan for any lost business during the lockdowns and ensures our franchisees have all the skills and tools they need to continue to build their own businesses.”
The ActionCoach mentoring is part of Razzamataz’s regional meeting offering in November, focussing on reviewing the last 18 months and growth for the year ahead. The ActionCoach training starts with a six-week intensive course for all franchisees in their Growth Hubs and will be run live via Zoom led by coach Pauline Wright (pictured), who has 21 years of experience in the sector.
Each franchisee will be allocated a Growth Hub so the training is pitched right for their experience. The course will cover everything from how to grow your business, marketing, retention, leadership, financials, goal setting, delegating, mindset coaching and much more. For the more experienced franchisees, they will be working on the mastery course and looking at understanding your niche, how to gain more leverage, recruiting and retaining team members and how to create a business with synergy.
Franchisees will be able to spend the time focussing on their business, rather than working in their business and identify the areas in which they are lacking and need further support.
For the first time ever, Razzamataz will be hosting a two day conference in February 2022 called Razzamataz Reconnecting Rainbow, held at the Prince of Wales Theatre in the heart of London’s theatreland. Expert speakers will be talking about how to reconnect with each other, teams, students, parents as well as covering the important topics of mental health and wellbeing for students. There will also be the annual business review, awards for every principal and a theatre show in the evening.
Guest speakers include Tarquin Shaw-Young (F.E.A.A), an experienced agent and casting director who will explain how castings have changed since the pandemic and how franchisees can best equip students for these new changes such as the increase in self-tap auditions. Theatre Workout Education will also be educating franchisees to support their students who wish to pursue performing arts as a career. Not only will franchisees be able to support students with access to Razzamataz’s Future Fund charity, which provides financial assistance for students going to college, they will also be able to advise them and their families on the best steps to take for a career in the industry.
In terms of mental health and wellbeing, Razzamataz has engaged two experts to specifically speak on these topics. Open Theatre will be advising franchisees on the best way to support and fully include SEND students and Headstrong has once again been engaged to ensure franchisees are equipped to support students, teams and look after their own wellbeing.
After the conference, the following day has been set aside for further business mentoring. Each franchisee has the opportunity to review their business with a member of the head office team. The session will be led by Hayley Limpkin, franchisee of Razzamataz Medway and double bfa award winner. Razzamataz Medway is one of the network’s flagship schools with approximately 600 students, many of who go on to perform at a professional level, including on London’s West End stage.
“It’s been a challenging time for the arts and face-to-face business and although we were able to pivot successfully online, we still do not underestimate the impact that the pandemic had on all of our schools,” adds Denise. “I believe that it is crucial that we invest in our franchisees to ensure that they are exactly where they need to be for their business and can reach their growth goals. We pride ourselves on the training and support that we offer, not just for new franchisees launching their schools, but continuously to mentor every Principal during whatever stage they are in their business.”
Razzamataz Theatre Schools is a multi-award winning franchise, having recently been named as Best Franchise in the £2-£10m network turnover category, at the WorkBuzz 2020-21 Best Franchise Awards.
Razzamataz is a low investment franchise costing between £8,000 to £10,000. To support the difficulties since the pandemic, there is a grant for £5,000 for selected candidates to join the team before the end of 2021 to launch in 2022. Razzamataz offers excellent investment potential with franchisees reporting six-figure turnover and 70 per cent gross profit.
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