Stagecoach Performing Arts launches online platform for students – featuring some famous faces

The new Online Learning Studio will see Stagecoach teachers joined by stars of stage and screen, such as Simon Callow, Lily De La Haye and Amy Oxley

Stagecoach Performing Arts has launched a brand-new consumer platform, packed with virtual learning resources and materials that students can access at home. This new website, stagecoachathome.com, offers new and existing students an Online Learning Studio, home to over 100 lessons with many of the videos delivered by some pretty recognisable faces.

The new Online Learning Studio will see Stagecoach teachers joined by stars of stage and screen, such as Simon Callow, Lily De La Haye and Amy Oxley, as they share their unique insights and experiences of working in the creative industry, as well as delivering more in-depth classes.

The site has been created to support existing franchisees, by providing a resource that families can access from the safety of their homes. The Online Learning Studio is available to young people for a monthly subscription fee of £19.99. Users then have unlimited access to a library of full-length pre-recorded lessons, masterclasses and shorter activities, which they can work through at their own pace. New content is added weekly, encouraging repeat sign-ups from new and existing students.

Franchisees are able to promote the programme via their digital channels, engaging with a new community of prospective students by offering quality and engaging content. Videos are split into categories, depending on the age group and whether it’s a dance, singing or drama session. Some of the sessions are available free of charge, with users upgrading to the paid-for package to access the full selection of classes.

Andy Knights, chief operating officer, explained that this latest initiative is part of the brand’s innovative strategy to maintain existing customer whilst attracting new audiences.

“Our number one priority is supporting our franchisees with a variety of online resources they can offer during the ongoing lockdown period,” said Knights. “Students are missing the interaction of their normal sessions, so this diverse range of videos and clips is a great way to keep them engaged until the time our classes can resume. We have worked with some of the most notable British performing arts talent in order to attract new families looking for at-home educational resources for their children. The response from our network has been incredible, with our franchisees just as excited as we are about this launch.”