Subway opens 1,000th store in Europe

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Subway has announced the opening of its 1,000th store. Three German stores in Meissen, Bielefeld and Worms shared the honours.

International expansion has increasingly become a driver for the growth of the Subway brand in recent years. The chain plans to open 2,800 units in 2005 - 35 per cent of which will be outside the US and Canada.

Says President and co-founder, Fred DeLuca: “Our international development is really starting to take off. Europe is going through a big upward cycle - particularly in the United Kingdom, Ireland and Germany.

“We’re really starting to grow internationally and there’s evidence that we will be able to surpass McDonald’s in terms of number of stores wherever we’re able to get a really strong foothold.”

Subway recently surpassed McDonald’s unit count in Northern Ireland, Iceland, Australia and Canada and expects to exceed its rivals New Zealand unit count in the next few months.