Can a franchisee own more than one franchise from more than one brand?

Author: Louise Harris

answered by Louise Harris

Franchise manager for easyStorage

Louise Harris writes:

Most franchises demand ‘full effort’. However, if the franchisor is not expecting five-days-a-week commitment, having another franchise brand might make sense.

When our franchisees are owneroperators, they must only operate our service, as there’s no time to deliver another option and there would be conflict. If, however, the franchisee has developed to a number of vehicles and proven themselves, plus have their own ‘head office’ infrastructure in place, we could see value in them trading with different brands, providing it was not a competing one.

There would have to be a consideration for the learning time of a new brand offering and a commitment on how the franchisee would manage ‘emergency’ situations.

The franchise industry is a collaborative one and learning from each other has been a core development area. Multi-brand franchisees would be invaluable for helping franchisors understand where they might be able to improve or simply innovate.

Key to this would be that the sum of one plus one does not always add up to two - we see this in the selling of a second territory to franchisees. Sometimes this is a disaster, as the franchisee cannot focus and maintain the existing business.

Louise Harris is franchise director of Wilkins Chimney Sweep. She sits on the British Franchise Association board and chairs the membership committee.

Want to be your own boss? Start today!

  • Relooking

    Relooking is a beauty franchise, offering a variety of skin care and anti-aging treatments... find out more

    £18,000 Minimum Investment
  • Sweets and Treats Vending

    Sweets and Treats Vending is a confectionery distribution franchise company... find out more

    £9,950 Minimum Investment
  • SuperGreen Solutions

    SuperGreen Solutions is an advisor, supplier, and installer of energy-efficient solutions to… find out more

    £178,000 Minimum Investment
  • Wikane

    Wikane is a business development franchise, specialising in working with SMEs to help them… find out more

    £38,000 Minimum Investment

You have pending

More from our business portfolio

  • Global Franchise