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What level of support can I expect from a franchisor?
Levels of support vary greatly between franchised systems, often in direct proportion to the maturity of the system. The management of a newly-launched franchised network, particularly if they do not have previous franchising experience or have not taken the advice of a bfa-affiliated franchise consultant, probably don’t even know what type of support should be provided, much less the level. Even if they have the financial and human resources to provide the required support, they are much more likely to be concentrating on recruiting new franchisees in order to build the network. This is, of course, a shortsighted approach because if the early franchisees don’t get enough support they will probably fail and the business will go nowhere. Once a network starts to mature, its management has a much better idea of what is required, and they can afford to provide it. The level will still vary however, not just from network to network but also from franchisee to franchisee within each network, simply because of the differing nature and requirements of individuals.
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