Recognition Express produces branded promotional products for businesses and organisations
Print & Promotional Services, Retail, Clothing
Recognition Express is a part of the Bardon Group, the UK’s leading franchisor group, that encompasses a variety of franchise brands.
Established in 1979, Recognition Express is a long-running and award-winning franchise, that has been operating highly successfully for decades. The business is strictly B2B, and offers a variety of branded promotional products for businesses, schools and other organisations. Recognised by the BFA for its high standards in operating as a franchise, this can be a great opportunity for a keen franchisee looking to start their own business.
The headquarters for the Recognition Express franchise are based in Coalville, in Leicestershire.
As a Recognition Express franchise is a purely B2B business, you do not need to have a shop or fixed commercial premise to operate from. The business can be run from anywhere, including from your home, providing a very flexible opportunity to set up a business easily. The brand does request that this is run as a full-time business, to ensure success.
To start a franchise with Recognition Express, you’ll need to invest a total of £35,000 plus VAT.
This is for a ten-year term, and the agreement is renewable after this period.
You may be able to get funding for up to 70 per cent of the total investment amount from most major high street banks, covering up to £24,500 of the franchise cost.
Territories are available across the UK – for more information on specific geographic territories, please contact Recognition Express directly.
Recognition Express’ franchise package covers everything you need to set up your business in this industry. The fee covers the cost of training and equipment – including both the physical hardware required to produce branded products and computer software to improve business administration.
You do not need to have prior experience in the promotional merchandising industry before starting a franchise, as the brand will provide you with all relevant training required. To succeed as a franchise owner however, you must be able to follow an established system, as the brand establishes specific guidelines for all franchisees to follow through with. You should also have great interpersonal skills, as the role will involve a high level of engagement with existing and potential customers.
Recognition Express provides a full training package for all franchisees, regardless of background or experience level. You will undergo a three-week hands-on training course, which is held across both headquarters, and on-site at your own business premise. This also includes equipment installation at your site, so that you can be fully trained in your own space, and feel comfortable with the processes involved.
Following production training, you will also be led through the company’s own contact management and appointment generation programmes, and have all the relevant software
installed onto your own computer system.
After the initial training period, you will also have continued support and advice, with events and further learning opportunities held through the year. Recognition Express holds an annual New Owner’s Meeting as well as a number of regional meetings, giving franchisees the chance to network, raise issues and exchange ideas. The company also produces monthly bulletins and communications on products to keep all franchisees up to date, and the head office team are on hand to answer any concerns at all times.
Once you are fully trained and ready to launch, the franchise team from Recognition Express is on hand to help market and promote your new business, to ensure a successful start. You will be given your own tailored website, as well as provided with extensive marketing material to help promote your business.
You’ll also be given samples and sales aids at the launch of your business, to help you promote your services more effectively to potential customers. Recognition Express also signs all new
franchise owners on to a one-year centralised direct mail programme, to promote the new business, as well as the overall brand. This will include a range of sales templates and marketing materials, including brochures, proposal templates, business cards and more, helping you to start reaching out to prospective customers and grow your business.
There are tremendous business opportunities available to potential franchise owners with Recognition Express. The promotional product market is growing as businesses increasingly recognise the value and power of branded merchandise to communicate their own brand identities, and the market is currently valued at over £3 billion in the UK.
The brand produces a wide range of products, making it an accessible and customisable service for a wide range of organisations, from schools and colleges to charities, local government, and businesses across the corporate and commercial sectors. This opens up an enormous variety of revenue streams for a franchisee and gives you the option to tailor your services according to your local territory and market.
There is also a high potential of repeat business once customers are established, as the brand’s approach values working on building long term relationships with customers, giving franchisees the assurance of a regular income and the ability to grow the business organically.
To get started with a Recognition Express franchise, you can contact the franchise team to request more information by completing the enquiry form on this page.
That was 1979. More than 30 years later and Recognition Express is the European market leader in corporate recognition products. It’s also the most successful franchise...Find Out More
From branded business gifts and corporate promotional products to personalised name badges, staff awards, signs and branded corporate clothing, Recognition Express’ range is huge and the...Find Out More
Branded assets are mission critical for organisations of all shapes and sizes. Achieving the ‘recognition factor’ is fundamental to growth and success. Recognition Express offers an effective...Find Out More
New articles added every week
Hand picked franchise opportunities just for you
First class help and advice for franchising and business
We have the industries best contributors on board
Inspiring and insightful franchise case studies