This appointment comes in the wake of the fitness franchise’s ongoing strategy to provide the best level of support to its network
With over 18 years of experience in the private health club sector and fitness industry with Virgin Active and LA Fitness, sales and marketing director, Neil Randall, has been promoted to chief operating officer.
While ensuring Anytime Fitness’ franchisees receive increased levels of support, Randall will continue to oversee marketing, partnerships and business development. He will additionally monitor the franchise performance area of the business to enable better structural cohesion within the central support office.
He said: “I’m thrilled to be playing a further role towards the significant progress Anytime Fitness UK has made during the past few years. We want to empower our franchisees to reach new business heights and the revised staff structure will strengthen our delivery in all aspects of this vision.
“As well as our ambitious growth plans, Anytime Fitness UK intends to further raise the profile of our brand and service levels. We’re in a fantastic position to continue our rapid growth trajectory and I look forward to playing a leading role in our work.”
Since joining Anytime Fitness’ UK senior management team in April 2018, Randall has overseen several milestones, including the franchise’s network swelling to over 160 clubs, making it the second largest private gym operator in the UK.
Stuart Broster, Anytime Fitness UK CEO added: “This promotion is a great testament to what Neil has achieved at Anytime Fitness since his appointment last year. As well as overseeing our recent brand evolution, he has played an integral role in supporting both new and existing franchisees, building a great rapport with them and being a trusted point of contact.
“Neil’s experience will be vital to helping us achieve our future objectives and we look forward to further supporting our franchisees in achieving business success with us.”
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